Sfoglia per Autore
Shopping for fun or shopping to buy: Is it different online and offline?
2014 Daniele Scarpi;Gabriele Pizzi;Marco Visentin
L'effetto del packaging sulle percezioni di qualità del prodotto nel mercato vinicolo
2015 Pizzi, Gabriele; Lama, Daniele
Branding per Non Branders: Università e Alleanze di Marca
2015 Pizzi, Gabriele
L 'effetto del colore sulla categorizzazione dei prodotti,
2015 Daniele, Scarpi; Gabriele, Pizzi; Gianluca, Marzocchi
The Temporal Construal of Customer Satisfaction
2015 G. Pizzi;G. L. Marzocchi;C. Orsingher;A. Zammit
Eyes don't lie: the influence of testimonial gaze direction and message wording on brand perception and purchase intention
2016 Pichierri M; Pizzi G; Scarpi D
The effect of shelf layout on satisfaction and perceived assortment size: An empirical assessment
2016 Pizzi, Gabriele; Scarpi, Daniele
From assessment to purchase: A three-stage model of the marketing funnel in sponsorship activities
2016 Visentin, Marco; Scarpi, Daniele; Pizzi, Gabriele
When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice
2016 Marzocchi, Gian Luca; Pizzi, Gabriele; Scarpi, Daniele
Non c'è più il marketing di una volta. Scritti in ricordo di Gennaro Cuomo
2017 Marzocchi, Gian Luca; Pizzi, Gabriele
To buy or to rent? An experimental study on the antecedents of consumers' acquisition-mode decisions
2018 Pichierri, Marco; Scarpi, Daniele; Pizzi, Gabriele
LA REALTA' VIRTUALE COME STRUMENTO DI TEST DEL PUNTO VENDITA E CANALE ALTERNATIVO
2018 Lorenzo Montagna; Gabriele Pizzi; Daniele Scarpi; Marco Pichierri; Virginia Vannucci
La VR per il punto vendita e come canale alternativo
2018 Gabriele Pizzi; Daniele Scarpi; Marco Pichierri; Virginia Vannucci
A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events
2018 Scarpi, Daniele; Pizzi, Gabriele; Raggiotto, Francesco; Mason, Michela
RETAILERS’ CHALLENGES IN MARKETING 4.0: IN-STORE TECHNOLOGIES AND CONSUMER PRIVACY PERCEPTIONS
2019 Daniele Scarpi; Gabriele Pizzi
“SEE NO EVIL, HEAR NO EVIL”: INATTENTIONAL BLINDNESS FOR RETAIL BRANDS BETWEEN PHYSICAL AND VIRTUAL CHANNELS
2019 Gabriele Pizzi; Virginia Vannucci; Gaetano Aiello
From unstructured data to consumers insights: In search of consumers’ service preference in retail settings through a machine learning approach
2019 Marco Visentin; Gabriele Pizzi; Eleonora Pantano
CUSTOMER INTERACTION RELOADED: ANTHROPOMORPHIC CHAT- BOTS, ACTIVATION AND REACTANCE
2019 Gabriele Pizzi; Daniele Scarpi; Eleonora Pantano
Eating With Your Eyes: How Packaging Visual Cues Affect Content Estimation and Self-control in Virtue and Vice Food
2019 Scarpi, Daniele; Pizzi, Gabriele; Pichierri, Marco
The year of establishment effect on brand heritage and attitudes
2019 Pizzi, Gabriele; Scarpi, Daniele
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