Sfoglia per Autore
The effect of visual layout of assortment breadth and depth on individual perceptions of assortment size and evaluations
2014 Gabriele, Pizzi; Daniele, Scarpi
Il ruolo della percezione di sé, dell’identificazione sociale e del raggiungimento degli obiettivi sull’intenzione di rinnovare un servizio
2014 Visentin, M.; Scarpi, D, .; Pizzi, G.
Layout dello scaffale, soddisfazione e ampiezza percepita dell'assortimento
2014 Daniele, Scarpi; Gabriele, Pizzi; Chiara, Berti
Shopping for fun or shopping to buy: Is it different online and offline?
2014 Daniele Scarpi;Gabriele Pizzi;Marco Visentin
Motivations of small firms to develop relationships with banks
2015 Marco Visentin; Daniele Scarpi
L 'effetto del colore sulla categorizzazione dei prodotti,
2015 Daniele, Scarpi; Gabriele, Pizzi; Gianluca, Marzocchi
When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice
2016 Marzocchi, Gian Luca; Pizzi, Gabriele; Scarpi, Daniele
The effect of shelf layout on satisfaction and perceived assortment size: An empirical assessment
2016 Pizzi, Gabriele; Scarpi, Daniele
Eyes don't lie: the influence of testimonial gaze direction and message wording on brand perception and purchase intention
2016 Pichierri M; Pizzi G; Scarpi D
Marketing internazionale. Nuovi mercati per le eccellenze globali
2016 Ancarani, Fabio; Scarpi, Daniele
From assessment to purchase: A three-stage model of the marketing funnel in sponsorship activities
2016 Visentin, Marco; Scarpi, Daniele; Pizzi, Gabriele
LA REALTA' VIRTUALE COME STRUMENTO DI TEST DEL PUNTO VENDITA E CANALE ALTERNATIVO
2018 Lorenzo Montagna; Gabriele Pizzi; Daniele Scarpi; Marco Pichierri; Virginia Vannucci
A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events
2018 Scarpi, Daniele; Pizzi, Gabriele; Raggiotto, Francesco; Mason, Michela
To buy or to rent? An experimental study on the antecedents of consumers' acquisition-mode decisions
2018 Pichierri, Marco; Scarpi, Daniele; Pizzi, Gabriele
La VR per il punto vendita e come canale alternativo
2018 Gabriele Pizzi; Daniele Scarpi; Marco Pichierri; Virginia Vannucci
Affect transfer from national brands to store brands in multi-brand stores
2018 Francesco Massara, Daniele Scarpi, Robert D. Melara, Daniele Porcheddu
Faster! More! Better! Drivers of upgrading among participants in extreme sports events
2019 F Raggiotto, D Scarpi, MC Mason
To Rome with love: A moderated mediation model in Roman heritage consumption
2019 Daniele Scarpi, Michela Mason, Francesco Raggiotto
The year of establishment effect on brand heritage and attitudes
2019 Pizzi, Gabriele; Scarpi, Daniele
CUSTOMER INTERACTION RELOADED: ANTHROPOMORPHIC CHAT- BOTS, ACTIVATION AND REACTANCE
2019 Gabriele Pizzi; Daniele Scarpi; Eleonora Pantano
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