Sfoglia per Autore
From trash to treasure: The impact of consumer perception of bio-waste products in closed-loop supply chains
2019 Ivan Russo; Ilenia Confente; Daniele Scarpi; Benjamin Hazen
The year of establishment effect on brand heritage and attitudes
2019 Pizzi, Gabriele; Scarpi, Daniele
Faster! More! Better! Drivers of upgrading among participants in extreme sports events
2019 F Raggiotto, D Scarpi, MC Mason
Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores
2019 Pizzi, Gabriele; Scarpi, Daniele; Pichierri, Marco; Vannucci, Virginia
To Rome with love: A moderated mediation model in Roman heritage consumption
2019 Daniele Scarpi, Michela Mason, Francesco Raggiotto
Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy
2020 Scarpi, Daniele; Pizzi, Gabriele; Prestini, Stefano
Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak
2020 Pantano, Eleonora; Pizzi, Gabriele; Scarpi, Daniele; Dennis, Charles
Advertising on the edge: appeal effectiveness when advertising in extreme sports
2020 Raggiotto F.; Scarpi D.; Moretti A.
Can your advertisement go abstract without affecting willingness to pay? Product-centered versus lifestyle content in luxury brand print advertisements
2020 Massara F.; Scarpi D.; Porcheddu D.
Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value
2020 Confente I.; Scarpi D.; Russo I.
Privacy threats with retail technologies: A consumer perspective
2020 Pizzi, Gabriele; Scarpi, Daniele
Living on the edge: Psychological drivers of athletes' intention to re-patronage extreme sporting events
2020 francesco raggiotto; daniele scarpi
Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation
2020 Scarpi, D.
Twins of Evil? Consumers reactions to 3D versus 2D product pictures
2021 Gabriele Pizzi; Daniele Scarpi; Virginia Vannucci; Anne Roggeveen
A construal-level approach to hedonic and utilitarian shopping orientation
2021 D. Scarpi
Consumers’ shopping in person during the risk of contagion: the beneficial effects of new technology during COVID-19 pandemic
2021 Eleonora Pantano; Daniele Scarpi; Luke Devereux; Virginia Vannucci
Platformization of retailing: the role of AI in retail platforms expansions to subscriptions plans for grocery products.
2021 1. Pantano E.; Scarpi D
The role of crowd checker technologies in consumers’ visit planning: from shopping in pandemic to shopping in the “new normal”
2021 Deveraux L., Scarpi D., Pantano E.
The Importance of Consumer Engagement In Brand Heritage Advertising: How Feeling Close to a Brand Can Increase Willingness to Pay More.
2021 Daniele Scarpi
Generation Z active sports tourism: A conceptual framework and analysis of intention to revisit
2021 Raggiotto F.; Scarpi D.
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