The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a ple- thora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.

Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak / Pantano, Eleonora; Pizzi, Gabriele; Scarpi, Daniele; Dennis, Charles. - In: JOURNAL OF BUSINESS RESEARCH. - ISSN 0148-2963. - ELETTRONICO. - 116:(2020), pp. 209-213. [10.1016/j.jbusres.2020.05.036]

Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak

Pizzi, Gabriele;Scarpi, Daniele;
2020

Abstract

The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a ple- thora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.
2020
Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak / Pantano, Eleonora; Pizzi, Gabriele; Scarpi, Daniele; Dennis, Charles. - In: JOURNAL OF BUSINESS RESEARCH. - ISSN 0148-2963. - ELETTRONICO. - 116:(2020), pp. 209-213. [10.1016/j.jbusres.2020.05.036]
Pantano, Eleonora; Pizzi, Gabriele; Scarpi, Daniele; Dennis, Charles
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/770391
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