The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a ple- thora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.
Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak / Pantano, Eleonora; Pizzi, Gabriele; Scarpi, Daniele; Dennis, Charles. - In: JOURNAL OF BUSINESS RESEARCH. - ISSN 0148-2963. - ELETTRONICO. - 116:(2020), pp. 209-213. [10.1016/j.jbusres.2020.05.036]
Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak
Pizzi, Gabriele;Scarpi, Daniele;
2020
Abstract
The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a ple- thora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.| File | Dimensione | Formato | |
|---|---|---|---|
|
Competing_during_a_pandemic.pdf
Open Access dal 22/05/2023
Tipo:
Postprint
Licenza:
Licenza per Accesso Aperto. Creative Commons Attribuzione - Non commerciale - Non opere derivate (CCBYNCND)
Dimensione
371.47 kB
Formato
Adobe PDF
|
371.47 kB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
