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ItalianoPIZZI, GABRIELE
Pubblicazioni
Risultati 1 - 20 di 49 (tempo di esecuzione: 0.001 secondi).
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File | |
|---|---|---|---|---|---|---|---|
| 1 | Antecedents and Consequences of Service Recovery Process in Experimental Studies: a Meta Analysis | G. Pizzi; E.Forti; L. Pareschi; C. Orsingher | 2008 | s.n | 4.01 Contributo in Atti di convegno | - | |
| 2 | Branding in the time of virtual reality: Are virtual store brand perceptions real? | Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano | 2019 | JOURNAL OF BUSINESS RESEARCH | 1.01 Articolo in rivista | - | |
| 3 | Branding per Non Branders: Università e Alleanze di Marca | Pizzi, Gabriele | 2015 | Bononia University Press | 3.01 Monografia / trattato scientifico in forma di libro | - | |
| 4 | Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak | Pantano, Eleonora; Pizzi, Gabriele; Scarpi, Daniele; Dennis, Charles | 2020 | JOURNAL OF BUSINESS RESEARCH | 1.01 Articolo in rivista | - | |
| 5 | Construal-Level Based Biases in Common Marketing Research Techniques: Conjoint Analysis and Perceptual Mapping | Pizzi G.; Marzocchi G.L.; Visentin M. | 2013 | 4.01 Contributo in Atti di convegno | - | ||
| 6 | Consumer-defined assortments: application of card-sorting to category management | Pizzi, Gabriele; Marzocchi, Gian Luca | 2020 | ITALIAN JOURNAL OF MARKETING | 1.01 Articolo in rivista | - | |
| 7 | CUSTOMER INTERACTION RELOADED: ANTHROPOMORPHIC CHAT- BOTS, ACTIVATION AND REACTANCE | Gabriele Pizzi; Daniele Scarpi; Eleonora Pantano | 2019 | 4.01 Contributo in Atti di convegno | - | ||
| 8 | UNA DEFINIZIONE CUSTOMER-BASED DELLA CATEGORIA DI PRODOTTO: applicazione della metodologia card-sorting al category management | Gabriele Pizzi; Gian Luca Marzocchi | 2014 | Società Italiana Marketing | 4.01 Contributo in Atti di convegno | - | |
| 9 | Distanza temporale, livelli di rappresentazione e distorsioni metodologiche nella ricerca di marketing | Gian Luca Marzocchi; Gabriele Pizzi; Marco Visentin | 2013 | 4.01 Contributo in Atti di convegno | - | ||
| 10 | Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy | Scarpi, Daniele; Pizzi, Gabriele; Prestini, Stefano | 2020 | ITALIAN JOURNAL OF MARKETING | 1.01 Articolo in rivista | - | |
| 11 | Eating With Your Eyes: How Packaging Visual Cues Affect Content Estimation and Self-control in Virtue and Vice Food | Scarpi, Daniele; Pizzi, Gabriele; Pichierri, Marco | 2019 | JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING | 1.01 Articolo in rivista | - | |
| 12 | The effect of shelf layout on satisfaction and perceived assortment size: An empirical assessment | Pizzi, Gabriele; Scarpi, Daniele | 2016 | JOURNAL OF RETAILING AND CONSUMER SERVICES | 1.01 Articolo in rivista | - | |
| 13 | The effect of visual layout of assortment breadth and depth on individual perceptions of assortment size and evaluations | Gabriele, Pizzi; Daniele, Scarpi | 2014 | 4.01 Contributo in Atti di convegno | - | ||
| 14 | Evoluzione Temporale della Soddisfazione del Cliente | Marzocchi, Gian Luca; Pizzi, Gabriele | 2014 | Egea | 2.01 Capitolo / saggio in libro | - | |
| 15 | The extraordinary attraction of being ordinary: a moderated mediation model of purchase for prototypical products | daniele scarpi, gabriele pizzi, francesco raggiotto | 2019 | JOURNAL OF RETAILING AND CONSUMER SERVICES | 1.01 Articolo in rivista | - | |
| 16 | Eyes don't lie: the influence of testimonial gaze direction and message wording on brand perception and purchase intention | Pichierri M; Pizzi G; Scarpi D | 2016 | Società italiana marketing | 4.01 Contributo in Atti di convegno | - | |
| 17 | Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands | Visentin, Marco; Pizzi, Gabriele; Pichierri, Marco | 2019 | JOURNAL OF INTERACTIVE MARKETING | 1.01 Articolo in rivista | - | |
| 18 | Forecasting artificial intelligence on online customer assistance: Evidence from chatbot patents analysis | Pantano, Eleonora; Pizzi, Gabriele | 2020 | JOURNAL OF RETAILING AND CONSUMER SERVICES | 1.01 Articolo in rivista | - | |
| 19 | From assessment to purchase: A three-stage model of the marketing funnel in sponsorship activities | Visentin, Marco; Scarpi, Daniele; Pizzi, Gabriele | 2016 | JOURNAL OF SPORT MANAGEMENT | 1.01 Articolo in rivista | - | |
| 20 | From unstructured data to consumers insights: In search of consumers’ service preference in retail settings through a machine learning approach | Marco Visentin; Gabriele Pizzi; Eleonora Pantano | 2019 | 4.01 Contributo in Atti di convegno | - |
Dettaglio
PIZZI, GABRIELE
DIPARTIMENTO DI SCIENZE AZIENDALI
Docenti di ruolo di IIa fascia
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