PIZZI, GABRIELE

PIZZI, GABRIELE  

DIPARTIMENTO DI SCIENZE AZIENDALI  

Docenti di ruolo di IIa fascia  

Mostra records
Risultati 1 - 20 di 63 (tempo di esecuzione: 0.05 secondi).
Titolo Autore(i) Anno Periodico Editore Tipo File
A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events Scarpi, Daniele; Pizzi, Gabriele; Raggiotto, Francesco; Mason, Michela 2018-01-01 AUSTRALASIAN MARKETING JOURNAL - 1.01 Articolo in rivista -
Antecedents and Consequences of Service Recovery Process in Experimental Studies: a Meta Analysis G. Pizzi; E.Forti; L. Pareschi; C. Orsingher 2008-01-01 - s.n 4.01 Contributo in Atti di convegno -
Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot? Pizzi, G., Scarpi, D., Pantano, E. 2021-01-01 JOURNAL OF BUSINESS RESEARCH - 1.01 Articolo in rivista chatbot.JB.pdf
Branding in the time of virtual reality: Are virtual store brand perceptions real? Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano 2020-01-01 JOURNAL OF BUSINESS RESEARCH - 1.01 Articolo in rivista JBR_BrandingTimeVirtualReality_Final.pdf
Branding per Non Branders: Università e Alleanze di Marca Pizzi, Gabriele 2015-01-01 - Bononia University Press 3.01 Monografia / trattato scientifico in forma di libro -
Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak Pantano, Eleonora; Pizzi, Gabriele; Scarpi, Daniele; Dennis, Charles 2020-01-01 JOURNAL OF BUSINESS RESEARCH - 1.01 Articolo in rivista Competing_during_a_pandemic.pdf
Construal-Level Based Biases in Common Marketing Research Techniques: Conjoint Analysis and Perceptual Mapping Pizzi G.; Marzocchi G.L.; Visentin M. 2013-01-01 - - 4.01 Contributo in Atti di convegno -
Consumer-defined assortments: application of card-sorting to category management Pizzi, Gabriele; Marzocchi, Gian Luca 2020-01-01 ITALIAN JOURNAL OF MARKETING - 1.01 Articolo in rivista Consumer-defined_assortments.pdf
Consumers’ fairness and privacy perceptions with personalized pricing Virginia Vannucci; Gabriele Pizzi; Yupal Shukla; Gaetano Aiello 2021-01-01 - società italiana marketing 4.01 Contributo in Atti di convegno -
CUSTOMER INTERACTION RELOADED: ANTHROPOMORPHIC CHAT- BOTS, ACTIVATION AND REACTANCE Gabriele Pizzi; Daniele Scarpi; Eleonora Pantano 2019-01-01 - - 4.01 Contributo in Atti di convegno -
Digital technologies and privacy: State of the art and research directions Scarpi D.; Pizzi G.; Matta S. 2022-01-01 PSYCHOLOGY & MARKETING - 1.01 Articolo in rivista Psychology and Marketing - 2022 - Scarpi - Digital technologies and privacy State of the art and research directions.pdf
Distanza temporale, livelli di rappresentazione e distorsioni metodologiche nella ricerca di marketing Gian Luca Marzocchi; Gabriele Pizzi; Marco Visentin 2013-01-01 - - 4.01 Contributo in Atti di convegno -
Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy Scarpi, Daniele; Pizzi, Gabriele; Prestini, Stefano 2020-01-01 ITALIAN JOURNAL OF MARKETING - 1.01 Articolo in rivista Dub_or_sub.pdf
Eating With Your Eyes: How Packaging Visual Cues Affect Content Estimation and Self-control in Virtue and Vice Food Scarpi, Daniele; Pizzi, Gabriele; Pichierri, Marco 2019-01-01 JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING - 1.01 Articolo in rivista -
Enhancing store layout decision with agent-based simulations of consumers’ density Pantano, Eleonora; Pizzi, Gabriele; Bilotta, Eleonora; Pantano, Pietro 2021-01-01 EXPERT SYSTEMS WITH APPLICATIONS - 1.01 Articolo in rivista Enhancing_store.pdf
Evoluzione Temporale della Soddisfazione del Cliente Marzocchi, Gian Luca; Pizzi, Gabriele 2014-01-01 - Egea 2.01 Capitolo / saggio in libro -
Eyes don't lie: the influence of testimonial gaze direction and message wording on brand perception and purchase intention Pichierri M; Pizzi G; Scarpi D 2016-01-01 - Società italiana marketing 4.01 Contributo in Atti di convegno -
Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands Visentin, Marco; Pizzi, Gabriele; Pichierri, Marco 2019-01-01 JOURNAL OF INTERACTIVE MARKETING - 1.01 Articolo in rivista -
Forecasting artificial intelligence on online customer assistance: Evidence from chatbot patents analysis Pantano, Eleonora; Pizzi, Gabriele 2020-01-01 JOURNAL OF RETAILING AND CONSUMER SERVICES - 1.01 Articolo in rivista _Accepted_Chatbot_pantano_pizzi_.pdf
From assessment to purchase: A three-stage model of the marketing funnel in sponsorship activities Visentin, Marco; Scarpi, Daniele; Pizzi, Gabriele 2016-01-01 JOURNAL OF SPORT MANAGEMENT - 1.01 Articolo in rivista -