PIZZI, GABRIELE
PIZZI, GABRIELE
DIPARTIMENTO DI SCIENZE AZIENDALI
Docenti di ruolo di IIa fascia
A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events
2018 Scarpi, Daniele; Pizzi, Gabriele; Raggiotto, Francesco; Mason, Michela
Antecedents and Consequences of Service Recovery Process in Experimental Studies: a Meta Analysis
2008 G. Pizzi; E.Forti; L. Pareschi; C. Orsingher
Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot?
2021 Pizzi, G., Scarpi, D., Pantano, E.
Branding in the time of virtual reality: Are virtual store brand perceptions real?
2020 Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano
Branding per Non Branders: Università e Alleanze di Marca
2015 Pizzi, Gabriele
Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak
2020 Pantano, Eleonora; Pizzi, Gabriele; Scarpi, Daniele; Dennis, Charles
Construal-Level Based Biases in Common Marketing Research Techniques: Conjoint Analysis and Perceptual Mapping
2013 Pizzi G.; Marzocchi G.L.; Visentin M.
Consumer-defined assortments: application of card-sorting to category management
2020 Pizzi, Gabriele; Marzocchi, Gian Luca
Consumers’ fairness and privacy perceptions with personalized pricing
2021 Virginia Vannucci; Gabriele Pizzi; Yupal Shukla; Gaetano Aiello
CUSTOMER INTERACTION RELOADED: ANTHROPOMORPHIC CHAT- BOTS, ACTIVATION AND REACTANCE
2019 Gabriele Pizzi; Daniele Scarpi; Eleonora Pantano
Digital technologies and privacy: State of the art and research directions
2022 Scarpi D.; Pizzi G.; Matta S.
Distanza temporale, livelli di rappresentazione e distorsioni metodologiche nella ricerca di marketing
2013 Gian Luca Marzocchi; Gabriele Pizzi; Marco Visentin
Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy
2020 Scarpi, Daniele; Pizzi, Gabriele; Prestini, Stefano
Eating With Your Eyes: How Packaging Visual Cues Affect Content Estimation and Self-control in Virtue and Vice Food
2019 Scarpi, Daniele; Pizzi, Gabriele; Pichierri, Marco
Enhancing store layout decision with agent-based simulations of consumers’ density
2021 Pantano, Eleonora; Pizzi, Gabriele; Bilotta, Eleonora; Pantano, Pietro
Evoluzione Temporale della Soddisfazione del Cliente
2014 Marzocchi, Gian Luca; Pizzi, Gabriele
Eyes don't lie: the influence of testimonial gaze direction and message wording on brand perception and purchase intention
2016 Pichierri M; Pizzi G; Scarpi D
Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands
2019 Visentin, Marco; Pizzi, Gabriele; Pichierri, Marco
Forecasting artificial intelligence on online customer assistance: Evidence from chatbot patents analysis
2020 Pantano, Eleonora; Pizzi, Gabriele
From assessment to purchase: A three-stage model of the marketing funnel in sponsorship activities
2016 Visentin, Marco; Scarpi, Daniele; Pizzi, Gabriele