New technologies have been developed to support retailers in providing safer shopping experiences. The use of a few of them might well become a habit in the “new normal” post-pandemic scenario. Adopting the theoretical lenses of Terror Management Theory, this study focuses on a crowd-checking technology to understand the extent to which it could influence consumers’ shopping experience in terms of anxiety management, store attachment, and visit planning. To this end, we develop a moderated moderation model and test it on 150 consumers. Our results reveal that crowd-checking technology adoption has a direct influence on store attachment, intention to plan a visit to the store, and anxiety, as moderated by technology trust. In turn, anxiety has a ripple effect on store attachment and intention to plan. Implications for scholars and practitioners are further discussed.

Deveraux L., S.D. (2021). The role of crowd checker technologies in consumers’ visit planning: from shopping in pandemic to shopping in the “new normal”.

The role of crowd checker technologies in consumers’ visit planning: from shopping in pandemic to shopping in the “new normal”

Scarpi D.;
2021

Abstract

New technologies have been developed to support retailers in providing safer shopping experiences. The use of a few of them might well become a habit in the “new normal” post-pandemic scenario. Adopting the theoretical lenses of Terror Management Theory, this study focuses on a crowd-checking technology to understand the extent to which it could influence consumers’ shopping experience in terms of anxiety management, store attachment, and visit planning. To this end, we develop a moderated moderation model and test it on 150 consumers. Our results reveal that crowd-checking technology adoption has a direct influence on store attachment, intention to plan a visit to the store, and anxiety, as moderated by technology trust. In turn, anxiety has a ripple effect on store attachment and intention to plan. Implications for scholars and practitioners are further discussed.
2021
UK Academy of Information Systems
1
16
Deveraux L., S.D. (2021). The role of crowd checker technologies in consumers’ visit planning: from shopping in pandemic to shopping in the “new normal”.
Deveraux L., Scarpi D., Pantano E.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/841887
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