MARZOCCHI, GIAN LUCA
MARZOCCHI, GIAN LUCA
DIPARTIMENTO DI SCIENZE AZIENDALI
Docenti di ruolo di Ia fascia
A multidimensional model of Entrepreneurial Orientation
2008 Fini R.; Marzocchi G.
Asymmetrical Evaluation of Pros and Cons in Future Context Based Choices
2017 Zammit, Alessandra; Marzocchi, Gian Luca
Brand communities: Loyal to the community or to the brand?
2013 Marzocchi G.L.; Morandin G.; Bergami M.
Brand measurement scales and underlying cognitive dimensions
2013 M. Visentin; M. Colucci; G.L. Marzocchi
Complementary resources, appropriability and vertical interfirm relations in the Italian movie industry
1998 Boschetti C.; Marzocchi G.L.
Construal-Level Based Biases in Common Marketing Research Techniques: Conjoint Analysis and Perceptual Mapping
2013 Pizzi G.; Marzocchi G.L.; Visentin M.
Consumer (goal) satisfaction: A means-ends chain approach
2011 C. Orsingher; G.L. Marzocchi; S. Valentini
Consumer-defined assortments: application of card-sorting to category management
2020 Pizzi, Gabriele; Marzocchi, Gian Luca
Customer-organizational relationships: development and test of a theory of extended identities
2012 Bagozzi R.P.; Bergami M.; Marzocchi G.L.; Morandin G.
Customers are Members: Assessing Foci of Identification in a Brand Community
2005 BAGOZZI R. P.; BERGAMI M.; MARZOCCHI G. L.; MORANDIN G.
Desirability And Feasibility In Internationalization Intentions: The Impact Of Psychological Distance
2013 Bolzani D.; Fini R.; Marzocchi GL.;
Desirability And Feasibility In Internationalization Intentions: The Impact Of Psychological Distance
2013 Bolzani D.; Fini R.; Marzocchi GL.;
Desirability And Feasibility In Internationalization Intentions: The Impact Of Psychological Distance
2013 Bolzani D.; Fini R.; Marzocchi GL
Dimensionally reduced mixtures of regression models for the analysis of university course appreciation
2007 G.L. Marzocchi; A. Montanari; C. Viroli
Distanza temporale, livelli di rappresentazione e distorsioni metodologiche nella ricerca di marketing
2013 Gian Luca Marzocchi; Gabriele Pizzi; Marco Visentin
Do academic entrepreneurs differ? Assessing the moderating role of university affiliation on the entrepreneurial intention formation
2009 Fini R.; Grimaldi R.; Marzocchi G.; Sobrero M.
Does the multiple affiliation of academic entrepreneurs influence their behaviours? An empirical study.
2008 Fini R.; Grimaldi R.; Marzocchi G.L.; Sobrero M.
Economia e Gestione delle imprese
2007 A. Lipparini; M. Bigelli; C. Boari; C. Boschetti; A. Grandi; R. Grant; F. Leoni; G. Lorenzoni; A. Manaresi; GL. Marzocchi; V. Odorici; S.Sandri; R. Silvi; M. Sobrero; M. Spisni; S. Torrisi; A. Zanoni
Evoluzione Temporale della Soddisfazione del Cliente
2014 Marzocchi, Gian Luca; Pizzi, Gabriele
Genuine representation of brands: a new method of representing unbiased brand-by-attribute perceptions
2011 M. Visentin; M. Colucci; G.L. Marzocchi
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| A multidimensional model of Entrepreneurial Orientation | Fini R.; Marzocchi G. | 2008-01-01 | - | sine nomine | 4.01 Contributo in Atti di convegno | - |
| Asymmetrical Evaluation of Pros and Cons in Future Context Based Choices | Zammit, Alessandra; Marzocchi, Gian Luca | 2017-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Brand communities: Loyal to the community or to the brand? | Marzocchi G.L.; Morandin G.; Bergami M. | 2013-01-01 | EUROPEAN JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | - |
| Brand measurement scales and underlying cognitive dimensions | M. Visentin; M. Colucci; G.L. Marzocchi | 2013-01-01 | INTERNATIONAL JOURNAL OF MARKET RESEARCH | - | 1.01 Articolo in rivista | - |
| Complementary resources, appropriability and vertical interfirm relations in the Italian movie industry | Boschetti C.; Marzocchi G.L. | 1998-01-01 | THE JOURNAL OF MANAGEMENT AND GOVERNANCE | - | 1.01 Articolo in rivista | - |
| Construal-Level Based Biases in Common Marketing Research Techniques: Conjoint Analysis and Perceptual Mapping | Pizzi G.; Marzocchi G.L.; Visentin M. | 2013-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Consumer (goal) satisfaction: A means-ends chain approach | C. Orsingher; G.L. Marzocchi; S. Valentini | 2011-01-01 | PSYCHOLOGY & MARKETING | - | 1.01 Articolo in rivista | - |
| Consumer-defined assortments: application of card-sorting to category management | Pizzi, Gabriele; Marzocchi, Gian Luca | 2020-01-01 | ITALIAN JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | Consumer-defined_assortments.pdf |
| Customer-organizational relationships: development and test of a theory of extended identities | Bagozzi R.P.; Bergami M.; Marzocchi G.L.; Morandin G. | 2012-01-01 | JOURNAL OF APPLIED PSYCHOLOGY | - | 1.01 Articolo in rivista | - |
| Customers are Members: Assessing Foci of Identification in a Brand Community | BAGOZZI R. P.; BERGAMI M.; MARZOCCHI G. L.; MORANDIN G. | 2005-01-01 | - | s.n | 4.02 Riassunto (Abstract) | - |
| Desirability And Feasibility In Internationalization Intentions: The Impact Of Psychological Distance | Bolzani D.; Fini R.; Marzocchi GL.; | 2013-01-01 | - | Babson College | 4.02 Riassunto (Abstract) | - |
| Desirability And Feasibility In Internationalization Intentions: The Impact Of Psychological Distance | Bolzani D.; Fini R.; Marzocchi GL.; | 2013-01-01 | - | AOM | 4.02 Riassunto (Abstract) | - |
| Desirability And Feasibility In Internationalization Intentions: The Impact Of Psychological Distance | Bolzani D.; Fini R.; Marzocchi GL | 2013-01-01 | - | AIB | 4.02 Riassunto (Abstract) | - |
| Dimensionally reduced mixtures of regression models for the analysis of university course appreciation | G.L. Marzocchi; A. Montanari; C. Viroli | 2007-01-01 | - | Centro Stampa Universita' | 4.02 Riassunto (Abstract) | - |
| Distanza temporale, livelli di rappresentazione e distorsioni metodologiche nella ricerca di marketing | Gian Luca Marzocchi; Gabriele Pizzi; Marco Visentin | 2013-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Do academic entrepreneurs differ? Assessing the moderating role of university affiliation on the entrepreneurial intention formation | Fini R.; Grimaldi R.; Marzocchi G.; Sobrero M. | 2009-01-01 | - | sine nomine | 4.01 Contributo in Atti di convegno | - |
| Does the multiple affiliation of academic entrepreneurs influence their behaviours? An empirical study. | Fini R.; Grimaldi R.; Marzocchi G.L.; Sobrero M. | 2008-01-01 | - | sine nomine | 4.01 Contributo in Atti di convegno | - |
| Economia e Gestione delle imprese | A. Lipparini; M. Bigelli; C. Boari; C. Boschetti; A. Grandi; R. Grant; F. Leoni; G. Lorenzoni; A.... Manaresi; GL. Marzocchi; V. Odorici; S.Sandri; R. Silvi; M. Sobrero; M. Spisni; S. Torrisi; A. Zanoni | 2007-01-01 | - | Il Mulino | 3.01 Monografia / trattato scientifico in forma di libro | - |
| Evoluzione Temporale della Soddisfazione del Cliente | Marzocchi, Gian Luca; Pizzi, Gabriele | 2014-01-01 | - | Egea | 2.01 Capitolo / saggio in libro | - |
| Genuine representation of brands: a new method of representing unbiased brand-by-attribute perceptions | M. Visentin; M. Colucci; G.L. Marzocchi | 2011-01-01 | JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY | - | 1.01 Articolo in rivista | - |