VILLARROEL ORDENES, FRANCISCO JAVIER
VILLARROEL ORDENES, FRANCISCO JAVIER
DISA - DIPARTIMENTO DI SCIENZE AZIENDALI
Docenti di ruolo di Ia fascia
From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps
2026 Pikal, Konstantin; Villarroel Ordenes, Francisco; Herhausen, Dennis; Tamagnini, Paolo
How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction
2026 Grewal, Dhruv; Ludwig, Stephan; Herhausen, Dennis; Grewal, Lauren; Villarroel Ordenes, Francisco; Kopalle, Praveen K; Bohling, Tim
Keeping the mall alive? Identifying drivers of shopping mall satisfaction and survival from customer reviews
2026 De Joong, David; Herhausen, Dennis; Ludwig, Stephan; Teller, Christoph; Villarroel Ordenes, Francisco; Grewal, Dhruv
Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication
2026 Farace, Stefania; Villarroel Ordenes, Francisco; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko
TIME IN LANGUAGE: USING TIME-RELATED INFORMATION TO SHAPE CUSTOMER SATISFACTION IN SERVICE CHATS
2026 Pescatore, Mafalda; Villarroel Ordenes, Francisco Javier; Farace, Stefania; Orsingher, Chiara
When payment options stand out: Payment option salience on the product page increases purchase likelihood
2026 Lefkeli, Deniz; Gurdamar-Okutur, Nazli; Villarroel Ordenes, Francisco
How time-related information affects customer satisfaction in chat-based interactions
2025 Pescatore, Mafalda; Villarroel Ordenes, Francisco Javier; Farace, Stefania; Orsingher, Chiara
HOW TO COMBINE IMAGES AND TEXT OVERLAY TO INCREASE SOCIAL MEDIA ENGAGEMENT
2025 Farace, Stefania; Villarroel Ordenes, Francisco Javier; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko
Using Traditional Text Analysis and Large Language Models in Service Failure and Recovery
2025 Villarroel Ordenes, Francisco; Packard, Grant; Hartmann, Jochen; Proserpio, Davide
How High Arousal Language Shapes Micro versus Macro Influencers’ Impact
2024 Cascio Rizzo, Luca; Villarroel Ordenes, Francisco Javier; Pozharliev, Rumen; De Angelis, Matteo; Costabile, Michele
Visual Rightness of Text Overlay and Image Combinations in Social Media Communication
2024 Farace, Stefania; Villarroel Ordenes, Francisco Javier; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko
Complaint Deescalation Strategies on Social Media
2023 Herhaussen, Dennis; Grewal, Lauren; Hill Cummings, Krista; Roggeveen, Anne L.; Villarroel Ordenes, Francisco; Grewal, Dhruv
Meet your Customers: The Marketing Analytics Collection
2023 Villarroel Ordenes, Francisco; Cadili, Roberto
Bad intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions
2022 Nazifi, Amin; Roschk, Holger; Villarroel Ordenes, Francisco; Marder, Ben
Customer experience measurement: implications for customer loyalty
2022 Villarroel Ordenes, Francisco; Diaz Solis, David; Herhausen, Dennis
Deescalating Arousal in Social Media Complaints: Using Active Listening and Empathy to Enhance Customer Gratitude
2022 Herhausen, Dennis; Grewal, Lauren; Hill, Krista; Roggeveen, Anne; Villarroel Ordenes, Francisco; Grewal, Dhruv
HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT
2022 Cascio Rizzo, Luca; de Angelis, Matteo; Pozharliev, Rumen; Villarroel Ordenes, Francisco; Costabile, Michele
Implications of Service Provider Flexibility on Attitudinal Loyalty
2022 Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine
Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing
2022 stefania farace; francisco villarroel ordenes
The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions
2022 Farace, Stefania; Villarroel Ordenes, Francisco Javier
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps | Pikal, Konstantin; Villarroel Ordenes, Francisco; Herhausen, Dennis; Tamagnini, Paolo | 2026-01-01 | JOURNAL OF INTERACTIVE MARKETING | - | 1.01 Articolo in rivista | Pikal et al. 2025 JIM.pdf |
| How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction | Grewal, Dhruv; Ludwig, Stephan; Herhausen, Dennis; Grewal, Lauren; Villarroel Ordenes, Francisco;... Kopalle, Praveen K; Bohling, Tim | 2026-01-01 | PRODUCTION AND OPERATIONS MANAGEMENT | - | 1.01 Articolo in rivista | Grewal et al. 2026 POMS.pdf |
| Keeping the mall alive? Identifying drivers of shopping mall satisfaction and survival from customer reviews | De Joong, David; Herhausen, Dennis; Ludwig, Stephan; Teller, Christoph; Villarroel Ordenes, Franc...isco; Grewal, Dhruv | 2026-01-01 | JOURNAL OF RETAILING | - | 1.01 Articolo in rivista | de Joong et al. 2026 JR.pdf |
| Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication | Farace, Stefania; Villarroel Ordenes, Francisco; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko | 2026-01-01 | JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | Farace et al.2025 JM.pdf |
| TIME IN LANGUAGE: USING TIME-RELATED INFORMATION TO SHAPE CUSTOMER SATISFACTION IN SERVICE CHATS | Pescatore, Mafalda; Villarroel Ordenes, Francisco Javier; Farace, Stefania; Orsingher, Chiara | 2026-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| When payment options stand out: Payment option salience on the product page increases purchase likelihood | Lefkeli, Deniz; Gurdamar-Okutur, Nazli; Villarroel Ordenes, Francisco | 2026-01-01 | JOURNAL OF RETAILING | - | 1.01 Articolo in rivista | Lefkeli et al. 2026 JR.pdf |
| How time-related information affects customer satisfaction in chat-based interactions | Pescatore, Mafalda; Villarroel Ordenes, Francisco Javier; Farace, Stefania; Orsingher, Chiara | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| HOW TO COMBINE IMAGES AND TEXT OVERLAY TO INCREASE SOCIAL MEDIA ENGAGEMENT | Farace, Stefania; Villarroel Ordenes, Francisco Javier; Herhausen, Dennis; Grewal, Dhruv; De Ruyt...er, Ko | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Using Traditional Text Analysis and Large Language Models in Service Failure and Recovery | Villarroel Ordenes, Francisco; Packard, Grant; Hartmann, Jochen; Proserpio, Davide | 2025-01-01 | JOURNAL OF SERVICE RESEARCH | - | 1.01 Articolo in rivista | Manuscript Text Analysis and SFR_final.pdf |
| How High Arousal Language Shapes Micro versus Macro Influencers’ Impact | Cascio Rizzo, Luca; Villarroel Ordenes, Francisco Javier; Pozharliev, Rumen; De Angelis, Matteo; ...Costabile, Michele | 2024-01-01 | JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | sj-pdf-1-jmx-10.1177_00222429231207636.pdf; Cascio Rizzo et al. 2023 JM.pdf |
| Visual Rightness of Text Overlay and Image Combinations in Social Media Communication | Farace, Stefania; Villarroel Ordenes, Francisco Javier; Herhausen, Dennis; Grewal, Dhruv; De Ruyt...er, Ko | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Complaint Deescalation Strategies on Social Media | Herhaussen, Dennis; Grewal, Lauren; Hill Cummings, Krista; Roggeveen, Anne L.; Villarroel Ordenes..., Francisco; Grewal, Dhruv | 2023-01-01 | JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | herhausen-et-al-2022-complaint-de-escalation-strategies-on-social-media.pdf |
| Meet your Customers: The Marketing Analytics Collection | Villarroel Ordenes, Francisco; Cadili, Roberto | 2023-01-01 | - | KNIME Press | 3.02 Curatela | - |
| Bad intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions | Nazifi, Amin; Roschk, Holger; Villarroel Ordenes, Francisco; Marder, Ben | 2022-01-01 | JOURNAL OF TRAVEL RESEARCH | - | 1.01 Articolo in rivista | Nazifi et al. 2022.pdf; sj-pdf-1-jtr-10.1177_00472875211044221.pdf |
| Customer experience measurement: implications for customer loyalty | Villarroel Ordenes, Francisco; Diaz Solis, David; Herhausen, Dennis | 2022-01-01 | - | Edward Elgar Publishing | 2.01 Capitolo / saggio in libro | - |
| Deescalating Arousal in Social Media Complaints: Using Active Listening and Empathy to Enhance Customer Gratitude | Herhausen, Dennis; Grewal, Lauren; Hill, Krista; Roggeveen, Anne; Villarroel Ordenes, Francisco; ...Grewal, Dhruv | 2022-01-01 | - | Association for Consumer Research | 4.01 Contributo in Atti di convegno | - |
| HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT | Cascio Rizzo, Luca; de Angelis, Matteo; Pozharliev, Rumen; Villarroel Ordenes, Francisco; Costabi...le, Michele | 2022-01-01 | - | società italiana marketing | 4.01 Contributo in Atti di convegno | - |
| Implications of Service Provider Flexibility on Attitudinal Loyalty | Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing | stefania farace; francisco villarroel ordenes | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions | Farace, Stefania; Villarroel Ordenes, Francisco Javier | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |