CRIS Current Research Information System

VILLARROEL ORDENES, FRANCISCO JAVIER

VILLARROEL ORDENES, FRANCISCO JAVIER  

DISA - DIPARTIMENTO DI SCIENZE AZIENDALI  

Docenti di ruolo di Ia fascia  

Mostra records
Risultati 1 - 20 di 38 (tempo di esecuzione: 0.032 secondi).
Titolo Autore(i) Anno Periodico Editore Tipo File
EXPRESS: Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication Farace, Stefania; Villarroel Ordenes, Francisco; Herhausen, Dennis; Grewal, Dhruv; De Ruyter, Ko 9999-01-01 JOURNAL OF MARKETING - 1.01 Articolo in rivista -
HOW TO COMBINE IMAGES AND TEXT OVERLAY TO INCREASE SOCIAL MEDIA ENGAGEMENT Farace, Stefania; VILLARROEL ORDENES, FRANCISCO JAVIER; Herhausen, Dennis; Grewal, Dhruv; de ruyt... espandier, Ko 2025-01-01 - - 4.01 Contributo in Atti di convegno -
Using Traditional Text Analysis and Large Language Models in Service Failure and Recovery Villarroel Ordenes, Francisco; Packard, Grant; Hartmann, Jochen; Proserpio, Davide 2025-01-01 JOURNAL OF SERVICE RESEARCH - 1.01 Articolo in rivista -
How High Arousal Language Shapes Micro versus Macro Influencers’ Impact Cascio Rizzo, Luca; Villarroel Ordenes, Francisco Javier; Pozharliev, Rumen; De Angelis, Matteo; ... espandiCostabile, Michele 2024-01-01 JOURNAL OF MARKETING - 1.01 Articolo in rivista sj-pdf-1-jmx-10.1177_00222429231207636.pdf; Cascio Rizzo et al. 2023 JM.pdf
Complaint Deescalation Strategies on Social Media Herhaussen, Dennis; Grewal, Lauren; Hill Cummings, Krista; Roggeveen, Anne L.; Villarroel Ordenes... espandi, Francisco; Grewal, Dhruv 2023-01-01 JOURNAL OF MARKETING - 1.01 Articolo in rivista herhausen-et-al-2022-complaint-de-escalation-strategies-on-social-media.pdf
Meet your Customers: The Marketing Analytics Collection Villarroel Ordenes, Francisco; Cadili, Roberto 2023-01-01 - KNIME Press 3.02 Curatela -
Bad intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions Nazifi, Amin; Roschk, Holger; Villarroel Ordenes, Francisco; Marder, Ben 2022-01-01 JOURNAL OF TRAVEL RESEARCH - 1.01 Articolo in rivista Nazifi et al. 2022.pdf; sj-pdf-1-jtr-10.1177_00472875211044221.pdf
Customer experience measurement: implications for customer loyalty Villarroel Ordenes, Francisco; Diaz Solis, David; Herhausen, Dennis 2022-01-01 - Edward Elgar Publishing 2.01 Capitolo / saggio in libro -
Deescalating Arousal in Social Media Complaints: Using Active Listening and Empathy to Enhance Customer Gratitude Herhausen, Dennis; Grewal, Lauren; Hill, Krista; Roggeveen, Anne; Villarroel Ordenes, Francisco; ... espandiGrewal, Dhruv 2022-01-01 - Association for Consumer Research 4.01 Contributo in Atti di convegno -
HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT Cascio Rizzo, Luca; de Angelis, Matteo; Pozharliev, Rumen; Villarroel Ordenes, Francisco; Costabi... espandile, Michele 2022-01-01 - società italiana marketing 4.01 Contributo in Atti di convegno -
Implications of Service Provider Flexibility on Attitudinal Loyalty Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine 2022-01-01 - - 4.01 Contributo in Atti di convegno -
Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing stefania farace; francisco villarroel ordenes 2022-01-01 - - 4.01 Contributo in Atti di convegno -
The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions Stefania Farace; Francisco Javier Villarroel Ordenes 2022-01-01 - - 4.01 Contributo in Atti di convegno -
The future of digital communication research: Considering dynamics and multimodality Grewal, Dhruv; Herhaussen, Dennis; Ludwig, Stephan; Villarroel Ordenes, Francisco 2022-01-01 JOURNAL OF RETAILING - 1.01 Articolo in rivista Grewal et al. 2022 JR.pdf
Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen; Villarroel Ordenes, Francisco... espandi; Costabile, Michele 2022-01-01 - EMAC (European Marketing Academy) 4.01 Contributo in Atti di convegno -
Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications Villarroel Ordenes, Francisco; Rosaria, Silipo 2021-01-01 JOURNAL OF BUSINESS RESEARCH - 1.01 Articolo in rivista JBR Paper_Accepted Version (003).pdf
Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices Slepchuk, Alec; Villarroel Ordenes, Francisco; Milne, George R. 2021-01-01 - - 4.01 Contributo in Atti di convegno -
Brand Narratives in Social Media Communication: Implications for Consumer Sharing Farace Stefania; Villarroel Ordenes Francisco Javier; de Ruyter Ko; Grewal Dhruv 2020-01-01 - - 4.01 Contributo in Atti di convegno -
Brand Narratives in Social Media: Implications for Consumer Sharing Farace, Stefania; Villarroel Ordenes, Francisco; Grewal, Dhruv; De Ruyter, Ko 2020-01-01 - American Marketing Association 4.01 Contributo in Atti di convegno -
Customer experience management in the age of big data analytics: A strategic framework Holmlund, M.; Van Vaerenbergh ,Y.; Ciuchita, R.; Ravald, A.; Sarantopoulos, P.; VILLARROEL ORDENE... espandiS, FRANCISCO JAVIER; Zaki, M. 2020-01-01 JOURNAL OF BUSINESS RESEARCH - 1.01 Articolo in rivista 1-s2.0-S0148296320300345-main.pdf