VILLARROEL ORDENES, FRANCISCO JAVIER
VILLARROEL ORDENES, FRANCISCO JAVIER
DIPARTIMENTO DI SCIENZE AZIENDALI
Docenti di ruolo di Ia fascia
How High Arousal Language Shapes Micro versus Macro Influencers’ Impact
2024 Cascio Rizzo, Luca; Villarroel Ordenes, Francisco Javier; Pozharliev, Rumen; De Angelis, Matteo; Costabile, Michele
Complaint Deescalation Strategies on Social Media
2023 Herhaussen, Dennis; Grewal, Lauren; Hill Cummings, Krista; Roggeveen, Anne L.; Villarroel Ordenes, Francisco; Grewal, Dhruv
Meet your Customers: The Marketing Analytics Collection
2023 Villarroel Ordenes, Francisco; Cadili, Roberto
Bad intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions
2022 Nazifi, Amin; Roschk, Holger; Villarroel Ordenes, Francisco; Marder, Ben
Customer experience measurement: implications for customer loyalty
2022 Villarroel Ordenes, Francisco; Diaz Solis, David; Herhausen, Dennis
Deescalating Arousal in Social Media Complaints: Using Active Listening and Empathy to Enhance Customer Gratitude
2022 Herhausen, Dennis; Grewal, Lauren; Hill, Krista; Roggeveen, Anne; Villarroel Ordenes, Francisco; Grewal, Dhruv
HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT
2022 Cascio Rizzo, Luca; de Angelis, Matteo; Pozharliev, Rumen; Villarroel Ordenes, Francisco; Costabile, Michele
Implications of Service Provider Flexibility on Attitudinal Loyalty
2022 Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine
Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing
2022 stefania farace; francisco villarroel ordenes
The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions
2022 Stefania Farace; Francisco Javier Villarroel Ordenes
The future of digital communication research: Considering dynamics and multimodality
2022 Grewal, Dhruv; Herhaussen, Dennis; Ludwig, Stephan; Villarroel Ordenes, Francisco
Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content
2022 Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen; Villarroel Ordenes, Francisco; Costabile, Michele
Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications
2021 Villarroel Ordenes, Francisco; Rosaria, Silipo
Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices
2021 Slepchuk, Alec; Villarroel Ordenes, Francisco; Milne, George R.
Brand Narratives in Social Media Communication: Implications for Consumer Sharing
2020 Farace Stefania; Villarroel Ordenes Francisco Javier; de Ruyter Ko; Grewal Dhruv
Brand Narratives in Social Media: Implications for Consumer Sharing
2020 Farace, Stefania; Villarroel Ordenes, Francisco; Grewal, Dhruv; De Ruyter, Ko
Customer experience management in the age of big data analytics: A strategic framework
2020 Holmlund, M.; Van Vaerenbergh ,Y.; Ciuchita, R.; Ravald, A.; Sarantopoulos, P.; VILLARROEL ORDENES, FRANCISCO JAVIER; Zaki, M.
Mindful consumption: Three consumer segment views
2020 Milne G. R.; Villarroel Ordenes F.; Kaplan B.
Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations
2020 Farace S.; Roggeveen A.; Villarroel Ordenes F.; De Ruyter K.; Wetzels M.; Grewal D.
Text and Image Mining Methods for Business Research and Education
2020 VILLARROEL ORDENES, FRANCISCO
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| How High Arousal Language Shapes Micro versus Macro Influencers’ Impact | Cascio Rizzo, Luca; Villarroel Ordenes, Francisco Javier; Pozharliev, Rumen; De Angelis, Matteo; ...Costabile, Michele | 2024-01-01 | JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | sj-pdf-1-jmx-10.1177_00222429231207636.pdf; Cascio Rizzo et al. 2023 JM.pdf |
| Complaint Deescalation Strategies on Social Media | Herhaussen, Dennis; Grewal, Lauren; Hill Cummings, Krista; Roggeveen, Anne L.; Villarroel Ordenes..., Francisco; Grewal, Dhruv | 2023-01-01 | JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | herhausen-et-al-2022-complaint-de-escalation-strategies-on-social-media.pdf |
| Meet your Customers: The Marketing Analytics Collection | Villarroel Ordenes, Francisco; Cadili, Roberto | 2023-01-01 | - | KNIME Press | 3.02 Curatela | - |
| Bad intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions | Nazifi, Amin; Roschk, Holger; Villarroel Ordenes, Francisco; Marder, Ben | 2022-01-01 | JOURNAL OF TRAVEL RESEARCH | - | 1.01 Articolo in rivista | Nazifi et al. 2022.pdf; sj-pdf-1-jtr-10.1177_00472875211044221.pdf |
| Customer experience measurement: implications for customer loyalty | Villarroel Ordenes, Francisco; Diaz Solis, David; Herhausen, Dennis | 2022-01-01 | - | Edward Elgar Publishing | 2.01 Capitolo / saggio in libro | - |
| Deescalating Arousal in Social Media Complaints: Using Active Listening and Empathy to Enhance Customer Gratitude | Herhausen, Dennis; Grewal, Lauren; Hill, Krista; Roggeveen, Anne; Villarroel Ordenes, Francisco; ...Grewal, Dhruv | 2022-01-01 | - | Association for Consumer Research | 4.01 Contributo in Atti di convegno | - |
| HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT | Cascio Rizzo, Luca; de Angelis, Matteo; Pozharliev, Rumen; Villarroel Ordenes, Francisco; Costabi...le, Michele | 2022-01-01 | - | società italiana marketing | 4.01 Contributo in Atti di convegno | - |
| Implications of Service Provider Flexibility on Attitudinal Loyalty | Villarroel Ordenes, Francisco Javier; Farace, Stefania; Humberset Holmøy, Nadine | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Striking Visual Salience in Social Media Brand Posts: Implications for Consumer Sharing | stefania farace; francisco villarroel ordenes | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions | Stefania Farace; Francisco Javier Villarroel Ordenes | 2022-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The future of digital communication research: Considering dynamics and multimodality | Grewal, Dhruv; Herhaussen, Dennis; Ludwig, Stephan; Villarroel Ordenes, Francisco | 2022-01-01 | JOURNAL OF RETAILING | - | 1.01 Articolo in rivista | Grewal et al. 2022 JR.pdf |
| Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content | Cascio Rizzo, Giovanni Luca; De Angelis, Matteo; Pozharliev, Rumen; Villarroel Ordenes, Francisco...; Costabile, Michele | 2022-01-01 | - | EMAC (European Marketing Academy) | 4.01 Contributo in Atti di convegno | - |
| Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications | Villarroel Ordenes, Francisco; Rosaria, Silipo | 2021-01-01 | JOURNAL OF BUSINESS RESEARCH | - | 1.01 Articolo in rivista | JBR Paper_Accepted Version (003).pdf |
| Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices | Slepchuk, Alec; Villarroel Ordenes, Francisco; Milne, George R. | 2021-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Brand Narratives in Social Media Communication: Implications for Consumer Sharing | Farace Stefania; Villarroel Ordenes Francisco Javier; de Ruyter Ko; Grewal Dhruv | 2020-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Brand Narratives in Social Media: Implications for Consumer Sharing | Farace, Stefania; Villarroel Ordenes, Francisco; Grewal, Dhruv; De Ruyter, Ko | 2020-01-01 | - | American Marketing Association | 4.01 Contributo in Atti di convegno | - |
| Customer experience management in the age of big data analytics: A strategic framework | Holmlund, M.; Van Vaerenbergh ,Y.; Ciuchita, R.; Ravald, A.; Sarantopoulos, P.; VILLARROEL ORDENE...S, FRANCISCO JAVIER; Zaki, M. | 2020-01-01 | JOURNAL OF BUSINESS RESEARCH | - | 1.01 Articolo in rivista | 1-s2.0-S0148296320300345-main.pdf |
| Mindful consumption: Three consumer segment views | Milne G. R.; Villarroel Ordenes F.; Kaplan B. | 2020-01-01 | AUSTRALASIAN MARKETING JOURNAL | - | 1.01 Articolo in rivista | - |
| Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations | Farace S.; Roggeveen A.; Villarroel Ordenes F.; De Ruyter K.; Wetzels M.; Grewal D. | 2020-01-01 | JOURNAL OF ADVERTISING | - | 1.01 Articolo in rivista | Patterns in Motion.pdf |
| Text and Image Mining Methods for Business Research and Education | VILLARROEL ORDENES, FRANCISCO | 2020-01-01 | - | LUISS Open | 5.04 Traduzione di prodotti multimediali, teatrali, televisivi [...] | - |