As most customers prefer complaining on social media (vs. other mediums), firms must learn how to effectively deescalate negative, high arousal emotions through text-based exchanges to achieve service recoveries. With field studies and experiments, we identify ways to mitigate negative arousal in digital text-based interactions, specifically, active listening and empathy.

Herhausen, D., Grewal, L., Hill, K., Roggeveen, A., Villarroel Ordenes, F., Grewal, D. (2022). Deescalating Arousal in Social Media Complaints: Using Active Listening and Empathy to Enhance Customer Gratitude. Denver : Association for Consumer Research.

Deescalating Arousal in Social Media Complaints: Using Active Listening and Empathy to Enhance Customer Gratitude

Villarroel Ordenes, Francisco;
2022

Abstract

As most customers prefer complaining on social media (vs. other mediums), firms must learn how to effectively deescalate negative, high arousal emotions through text-based exchanges to achieve service recoveries. With field studies and experiments, we identify ways to mitigate negative arousal in digital text-based interactions, specifically, active listening and empathy.
2022
Association for Consumer Reserach Conference (ACR 2022)
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Herhausen, D., Grewal, L., Hill, K., Roggeveen, A., Villarroel Ordenes, F., Grewal, D. (2022). Deescalating Arousal in Social Media Complaints: Using Active Listening and Empathy to Enhance Customer Gratitude. Denver : Association for Consumer Research.
Herhausen, Dennis; Grewal, Lauren; Hill, Krista; Roggeveen, Anne; Villarroel Ordenes, Francisco; Grewal, Dhruv
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/981450
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