New technologies are changing the conversation around privacy, upsetting consumers, and empowering activism. Yet, little is known about privacy consumer activists. In this research, we examine their marketplace culture by analyzing over 100,000 Reddit comments. We contribute to the literature by identifying what they are discussing, feeling, and advocating

Slepchuk, A., Villarroel Ordenes, F., Milne, G.R. (2021). Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices.

Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices

Villarroel Ordenes, Francisco;
2021

Abstract

New technologies are changing the conversation around privacy, upsetting consumers, and empowering activism. Yet, little is known about privacy consumer activists. In this research, we examine their marketplace culture by analyzing over 100,000 Reddit comments. We contribute to the literature by identifying what they are discussing, feeling, and advocating
2021
NA - Advances in Consumer Research
915
915
Slepchuk, A., Villarroel Ordenes, F., Milne, G.R. (2021). Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices.
Slepchuk, Alec; Villarroel Ordenes, Francisco; Milne, George R.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/981462
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