Meet Your Customers: The Marketing Analytics Collection with KNIME is a book aiming to amplify the use of marketing analytics methods and processes across academics, practitioners, and students. Using a low code, visual programing interface, we have designed and implemented a 17 of workflows (projects) that will allow you to tackle different marketing problems (e.g., measuring consumer mindsets or behavior). All workflows are free, open-source, and can be downloaded from the KNIME Community Hub in the “Machine Learning for Marketing” repository.
Villarroel Ordenes, F., Cadili, R. (2023). Meet your Customers: The Marketing Analytics Collection. Zurich : KNIME Press.
Meet your Customers: The Marketing Analytics Collection
Villarroel Ordenes, Francisco;
2023
Abstract
Meet Your Customers: The Marketing Analytics Collection with KNIME is a book aiming to amplify the use of marketing analytics methods and processes across academics, practitioners, and students. Using a low code, visual programing interface, we have designed and implemented a 17 of workflows (projects) that will allow you to tackle different marketing problems (e.g., measuring consumer mindsets or behavior). All workflows are free, open-source, and can be downloaded from the KNIME Community Hub in the “Machine Learning for Marketing” repository.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
