Highlights •The existence of a clearly defined hierarchical order in consumer preferences for attributes of dry-cured ham was found. •The study highlighted the importance attached to the absence of nitrites; the first attribute in terms of positive utility. •Price was considered by many consumers as a signal of product quality. •Men show for first time an increasing attention to low-salt content product. •High-educated consumers accord their preference to healthy and PDO labelled ham with fewer nitrites.
Di Vita Giuseppe., Maesano Giulia., Zanchini Raffaele., Barbieri Cinzia, Spina Daniela., Caracciolo Francesco., et al. (2022). The thin line between tradition and well-being: Consumer responds to health and typicality attributes for dry-cured ham. JOURNAL OF CLEANER PRODUCTION, 364, 1-10 [10.1016/j.jclepro.2022.132680].
The thin line between tradition and well-being: Consumer responds to health and typicality attributes for dry-cured ham
Maesano Giulia.Secondo
;
2022
Abstract
Highlights •The existence of a clearly defined hierarchical order in consumer preferences for attributes of dry-cured ham was found. •The study highlighted the importance attached to the absence of nitrites; the first attribute in terms of positive utility. •Price was considered by many consumers as a signal of product quality. •Men show for first time an increasing attention to low-salt content product. •High-educated consumers accord their preference to healthy and PDO labelled ham with fewer nitrites.| File | Dimensione | Formato | |
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