This research aims to investigate consumers' likelihood of purchasing services online in two countries, the UK and Italy, which differ significantly in the population's uptake of internet shopping. Four influences are considered: service type, contact with service provider prior to online purchase, familiarity with service provider, and experience with internet purchasing.
D. scarpi, F. Dall'olmo riley, A. manaresi (2009). Purchasing services online: a two country generalization of possible influences. THE JOURNAL OF SERVICES MARKETING, 23 n.2, 92-102 [10.1108/08876040910946350].
Purchasing services online: a two country generalization of possible influences
SCARPI, DANIELE;MANARESI, ANGELO
2009
Abstract
This research aims to investigate consumers' likelihood of purchasing services online in two countries, the UK and Italy, which differ significantly in the population's uptake of internet shopping. Four influences are considered: service type, contact with service provider prior to online purchase, familiarity with service provider, and experience with internet purchasing.File in questo prodotto:
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