Reports the first results of a study on how increased awareness of food safety can influence consumer behaviour regarding specific products. Looks into consumer attitudes towards organic apples by means of a survey conducted among customers of large retail outlets located in Emilia-Romagna (Italy). Analyses consumer attitudes toward organic food, studying the price/quantity/quality relationship for this type of product. Consumers were directly interviewed at retail outlets, A questionnaire consisting of the following four sections was used: fruit consumption; pesticide abatement; organic fruit and organic apple demand; and demographic profile of respondent. Presents the results of the preliminary test phase of the survey. The pre-test results are quite encouraging and enable us to start the final investigation round. The survey will continue in three rounds over a 12-month period, trying in this way to override the relatively high seasonality of apple consumption. © 2002, MCB UP Limited
Food safety and organic fruit demand in Italy: A survey / Canavari Maurizio; Bazzani Guido M.; Spadoni Roberta; Regazzi Domenico. - In: BRITISH FOOD JOURNAL. - ISSN 0007-070X. - STAMPA. - 104:3/4/5(2002), pp. 220-232. [10.1108/00070700210425688]
Food safety and organic fruit demand in Italy: A survey
Canavari Maurizio;Spadoni Roberta;Regazzi Domenico
2002
Abstract
Reports the first results of a study on how increased awareness of food safety can influence consumer behaviour regarding specific products. Looks into consumer attitudes towards organic apples by means of a survey conducted among customers of large retail outlets located in Emilia-Romagna (Italy). Analyses consumer attitudes toward organic food, studying the price/quantity/quality relationship for this type of product. Consumers were directly interviewed at retail outlets, A questionnaire consisting of the following four sections was used: fruit consumption; pesticide abatement; organic fruit and organic apple demand; and demographic profile of respondent. Presents the results of the preliminary test phase of the survey. The pre-test results are quite encouraging and enable us to start the final investigation round. The survey will continue in three rounds over a 12-month period, trying in this way to override the relatively high seasonality of apple consumption. © 2002, MCB UP LimitedI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.