The goal of this research is to shed some additional light on the time-money relationship in presence of a heuristically solvable choice task. This paper analyzes the time-money relationship when money can not any longer be regarded as a fungible resource. Our results show that consumers are more prone to use a compromise heuristic when money becomes a not fungible resource (i.e. its values expires in the near future). Additionally, we demonstrate that consumers with an unstructured (vs. structured) time orientation adopt an heuristic approach to decision making, weighting differently the importance associated to characteristics related to time and money.
Time, money and compromise effect / Zammit A.; Marzocchi G.L.; Pizzi G.. - STAMPA. - (2008), pp. 1-5. (Intervento presentato al convegno Emac 37th conference 2008 University of Brighton UK, 27-30 May 2008 tenutosi a University of Brighton UK nel 27-30 May 2008).
Time, money and compromise effect
ZAMMIT, ALESSANDRA;MARZOCCHI, GIAN LUCA;PIZZI, GABRIELE
2008
Abstract
The goal of this research is to shed some additional light on the time-money relationship in presence of a heuristically solvable choice task. This paper analyzes the time-money relationship when money can not any longer be regarded as a fungible resource. Our results show that consumers are more prone to use a compromise heuristic when money becomes a not fungible resource (i.e. its values expires in the near future). Additionally, we demonstrate that consumers with an unstructured (vs. structured) time orientation adopt an heuristic approach to decision making, weighting differently the importance associated to characteristics related to time and money.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
