Purpose The paper aims to investigate pro-social behaviour of Italian consumers during the decision-making process of buying food produced in lands confiscated from Mafia-type organisations. This is assumed as a form of buycotting, thus as an ethical purchasing choice to contribute to social change. Design/methodology/approach Data from 339 interviews were elaborated with a cluster analysis. The difference between groups was confirmed using MANOVA, whereas the multivariate multiple regression analysis was carried out to assess the difference between clusters. Findings Three types of consumer groups are identified: absolutists, exceptionists and subjectivists. Coherent with previous studies, findings also highlight the relevance of information acquisition and of the self-effectiveness perception as key factors to stimulate pro-social behaviours. Originality/value With a social marketing perspective, the paper offers useful suggestions to promote political consumerism as a critical choice to contribute to fight against Mafia-type organisations and to spread a culture of lawfulness.

Rivaroli, S., Ruggeri, A., Novi, P., Spadoni, R. (2018). Purchasing food to counteract Mafia in Italy. JOURNAL OF SOCIAL MARKETING, 8(2), 142-158 [10.1108/JSOCM-03-2017-0019].

Purchasing food to counteract Mafia in Italy

Rivaroli, Sergio;Ruggeri, Arianna;Novi, Pietro;Spadoni, Roberta
2018

Abstract

Purpose The paper aims to investigate pro-social behaviour of Italian consumers during the decision-making process of buying food produced in lands confiscated from Mafia-type organisations. This is assumed as a form of buycotting, thus as an ethical purchasing choice to contribute to social change. Design/methodology/approach Data from 339 interviews were elaborated with a cluster analysis. The difference between groups was confirmed using MANOVA, whereas the multivariate multiple regression analysis was carried out to assess the difference between clusters. Findings Three types of consumer groups are identified: absolutists, exceptionists and subjectivists. Coherent with previous studies, findings also highlight the relevance of information acquisition and of the self-effectiveness perception as key factors to stimulate pro-social behaviours. Originality/value With a social marketing perspective, the paper offers useful suggestions to promote political consumerism as a critical choice to contribute to fight against Mafia-type organisations and to spread a culture of lawfulness.
2018
Rivaroli, S., Ruggeri, A., Novi, P., Spadoni, R. (2018). Purchasing food to counteract Mafia in Italy. JOURNAL OF SOCIAL MARKETING, 8(2), 142-158 [10.1108/JSOCM-03-2017-0019].
Rivaroli, Sergio; Ruggeri, Arianna; Novi, Pietro; Spadoni, Roberta
File in questo prodotto:
File Dimensione Formato  
SPADONI RivaroliEtAl_JSOCM_Postprint.pdf

accesso aperto

Tipo: Postprint
Licenza: Licenza per Accesso Aperto. Creative Commons Attribuzione - Non commerciale (CCBYNC)
Dimensione 581.02 kB
Formato Adobe PDF
581.02 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/616889
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 3
  • ???jsp.display-item.citation.isi??? 2
social impact