The objective of the research is to explore Italian customers’ perceptions of fish and seafood fast-casual foodservice restaurants, so to identify expected food, environmental, and organizational attributes’ importance. The sample includes 600 fish and seafood customers interviewed face to face. Data elaboration included an exploratory factor analysis on fast-casual food and restaurant attributes, followed by chi-square and ANOVA to profile customers’ perception towards the level of importance of the factors. Hygiene, personnel, and sensorial attributes are the three most important factors for all groups of customers. Gender and age are the most differentiating socioeconomic characteristics. This study is a pioneering research on a restaurant format expanding in European countries and validated an attribute assessment scale for fast-casual restaurants. Results suggest the following managerial implications useful to define investment strategies: guaranteeing high hygiene standards, investing on personnel quality, offering tasty and good food, and targeting strategies focused on customers’ lifestyle.

Alessandra Castellini, Antonella Samoggia (2018). Customers’ Perception of Fish Fast-Casual Restaurants. JOURNAL OF FOOD PRODUCTS MARKETING, 24(3), 348-371 [10.1080/10454446.2017.1266562].

Customers’ Perception of Fish Fast-Casual Restaurants

CASTELLINI, ALESSANDRA;SAMOGGIA, ANTONELLA
2018

Abstract

The objective of the research is to explore Italian customers’ perceptions of fish and seafood fast-casual foodservice restaurants, so to identify expected food, environmental, and organizational attributes’ importance. The sample includes 600 fish and seafood customers interviewed face to face. Data elaboration included an exploratory factor analysis on fast-casual food and restaurant attributes, followed by chi-square and ANOVA to profile customers’ perception towards the level of importance of the factors. Hygiene, personnel, and sensorial attributes are the three most important factors for all groups of customers. Gender and age are the most differentiating socioeconomic characteristics. This study is a pioneering research on a restaurant format expanding in European countries and validated an attribute assessment scale for fast-casual restaurants. Results suggest the following managerial implications useful to define investment strategies: guaranteeing high hygiene standards, investing on personnel quality, offering tasty and good food, and targeting strategies focused on customers’ lifestyle.
2018
Alessandra Castellini, Antonella Samoggia (2018). Customers’ Perception of Fish Fast-Casual Restaurants. JOURNAL OF FOOD PRODUCTS MARKETING, 24(3), 348-371 [10.1080/10454446.2017.1266562].
Alessandra Castellini; Antonella Samoggia
File in questo prodotto:
Eventuali allegati, non sono esposti

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/592647
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 2
  • ???jsp.display-item.citation.isi??? ND
social impact