Comparison among quality assurance and management schemes regarding the ability to enhance suppliers-retailers relationships in Emilia-Romagna (Italy)

This study is aimed at evaluating the ability of voluntary standards to satisfy the needs of large retailers towards their suppliers. Large retail companies operating in the Emilia- Romagna region were asked to participate in the survey. An analysis of the main requirements set by large retail chains to their suppliers, of the underlying needs these retailers want to satisfy, and of the role of standards and certification in the selection of suppliers process was performed. A perceptual map of different quality assurance schemes was also drawn. The results of the analysis suggest that, while the ability to apply the quality assurance methods is crucial, certification is generally not seen as a discriminant attribute for the supplier.