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MONTAGUTI, ELISA

MONTAGUTI, ELISA  

DIPARTIMENTO DI SCIENZE AZIENDALI  

Docenti di ruolo di Ia fascia  

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Risultati 1 - 20 di 64 (tempo di esecuzione: 0.061 secondi).
Titolo Autore(i) Anno Periodico Editore Tipo File
The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-in? D'Assergio, Caterina; Manchanda, Puneet; Montaguti, Elisa; Valentini, Sara 2024-01-01 JOURNAL OF MARKETING - 1.01 Articolo in rivista -
Waste production and consumer behavior: literature review and future research alessandra zammit / elisa montaguti / angelo manaresi 2024-01-01 - - 4.01 Contributo in Atti di convegno -
Communicating sustainability on TikTok: does it really work? Stefania Farace,
Cristoforo Losito,
Elisa Montaguti,
Annamaria Tuan 		2023-01-01 - - 4.01 Contributo in Atti di convegno -
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica 2023-01-01 JOURNAL OF INTERACTIVE MARKETING - 1.01 Articolo in rivista Montag.pdf
Social preferences and Context effects Alessandra Zammit . Elisa Montaguti 2023-01-01 - - 4.01 Contributo in Atti di convegno -
Users’ registering to websites: Is it honeymoon? And how long does it last? Carla Freitas Silveira Netto , Elisa Montaguti , Sara Valentini 2023-01-01 - - 4.01 Contributo in Atti di convegno -
When does customization increase satisfaction? The risk of self-expressive choices Alessandra Zammit, Elisa Montaguti, Veronica Valli 2021-01-01 - - 4.01 Contributo in Atti di convegno -
Identifying omnichannel deal prone segments, their antecedents, and their consequences Valentini, S.; Neslin, S. A.; Montaguti, E. 2020-01-01 JOURNAL OF RETAILING - 1.01 Articolo in rivista -
How do firms ask for consumers’ data permission? And how do customers react Caterina D'Assergio, Elisa Montaguti, Sara Valentini 2019-01-01 - - 4.01 Contributo in Atti di convegno -
Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition Federica Vecchioni, Elisa Montaguti, Sara Valentini 2018-01-01 - - 4.01 Contributo in Atti di convegno -
Gamification: A Way to Increase Customer Base Value? Sara Valentini; Elisa Montaguti; Alessandra Zammit 2018-01-01 - - 4.01 Contributo in Atti di convegno -
Self-Expressive Choices, Customization and Satisfaction: When Does Customization Enhance Self-Expression? Alessandra Zammit; Elisa Montaguti 2018-01-01 - - 4.01 Contributo in Atti di convegno -
The Compromise Effect in Post-Purchase Consumption Behavior veronica valli ; itaman Simonson; Florian Stahl; elisa montaguti 2018-01-01 - - 4.01 Contributo in Atti di convegno -
The Omnichannel Deal Prone Consumer Sara Valentini, Elisa Montaguti, Scott Neslin 2018-01-01 - - 4.01 Contributo in Atti di convegno -
Are Online Deal Prone And Offline Deal Prone Consumers The Same Consumers? Sara, Valentini; Elisa, Montaguti; Scott, Neslin 2017-01-01 - - 4.01 Contributo in Atti di convegno -
Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer Zammit, Alessandra; Montaguti, Elisa; Valentini, Sara 2017-01-01 - Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Asociation 4.01 Contributo in Atti di convegno -
Being the first entrant and getting stuck in the middle: the risks of becoming the intermediate pioneer Zammit, Alessandra; Montaguti, Elisa 2017-01-01 EUROPEAN JOURNAL OF MARKETING - 1.01 Articolo in rivista -
BRAND E SOCIAL MEDIA: ALLA RICERCA DEGLI STRUMENTI PIÙ EFFICACI NELLA CACCIA ALL’ENGAGEMENT Montaguti, Elisa; Valentini, Sara 2017-01-01 HARVARD BUSINESS REVIEW ITALIA - 1.01 Articolo in rivista -
Consumer Waiting And Store Choice: the Case Of Home Delivery Montaguti, Elisa; Federico, Rossi; Valentini, Sara 2017-01-01 - - 4.01 Contributo in Atti di convegno -
Gamification: A Way to Increase Customer Base Value? Valentini, Sara; Zammit, Alessandra; Montaguti, Elisa 2017-01-01 - - 4.01 Contributo in Atti di convegno -