MONTAGUTI, ELISA
MONTAGUTI, ELISA
DISA - DIPARTIMENTO DI SCIENZE AZIENDALI
Docenti di ruolo di Ia fascia
MULTIMODAL INTRICACIES IN TIKTOK: EFFECTS OF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS
2025 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
Less is More: How the Degree of Multimodality Affects Consumer Engagement
2024 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-in?
2024 D'Assergio, Caterina; Manchanda, Puneet; Montaguti, Elisa; Valentini, Sara
Understanding the Effectiveness of Multimodal Sustainable Messages on Consumer Social Media Behavior
2024 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
UNDERSTANDING THE EFFECTIVENESS OF MULTIMODALMESSAGES ON SOCIAL MEDIA ENGAGEMENT: THE ROLEOF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS
2024 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
Waste production and consumer behavior: literature review and future research
2024 Zammit, Alessandra; Montaguti, Elisa; Manaresi, Angelo
Communicating sustainability on TikTok: does it really work?
2023 Stefania Farace, Cristoforo Losito, Elisa Montaguti, Annamaria Tuan
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media
2023 Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica
Social preferences and Context effects
2023 Zammit, Alessandra; Montaguti, Elisa
Users’ registering to websites: Is it honeymoon? And how long does it last?
2023 Carla Freitas Silveira Netto , Elisa Montaguti , Sara Valentini
When does customization increase satisfaction? The risk of self-expressive choices
2021 Zammit, Alessandra; Montaguti, Elisa; Valli, Veronica
Identifying omnichannel deal prone segments, their antecedents, and their consequences
2020 Valentini, S.; Neslin, S. A.; Montaguti, E.
How do firms ask for consumers’ data permission? And how do customers react
2019 Caterina D'Assergio, Elisa Montaguti, Sara Valentini
Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition
2018 Federica Vecchioni, Elisa Montaguti, Sara Valentini
Gamification: A Way to Increase Customer Base Value?
2018 Sara Valentini; Elisa Montaguti; Alessandra Zammit
Self-Expressive Choices, Customization and Satisfaction: When Does Customization Enhance Self-Expression?
2018 Alessandra Zammit; Elisa Montaguti
The Compromise Effect in Post-Purchase Consumption Behavior
2018 veronica valli ; itaman Simonson; Florian Stahl; elisa montaguti
The Omnichannel Deal Prone Consumer
2018 Sara Valentini, Elisa Montaguti, Scott Neslin
Are Online Deal Prone And Offline Deal Prone Consumers The Same Consumers?
2017 Sara, Valentini; Elisa, Montaguti; Scott, Neslin
Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
2017 Zammit, Alessandra; Montaguti, Elisa; Valentini, Sara
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| MULTIMODAL INTRICACIES IN TIKTOK: EFFECTS OF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2025-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Less is More: How the Degree of Multimodality Affects Consumer Engagement | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2024-01-01 | - | - | 4.03 Poster | - |
| The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-in? | D'Assergio, Caterina; Manchanda, Puneet; Montaguti, Elisa; Valentini, Sara | 2024-01-01 | JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | d-assergio-et-al-2024-express-the-race-for-data-utilizing-informative-or-persuasive-cues-to-gain-opt-in.pdf |
| Understanding the Effectiveness of Multimodal Sustainable Messages on Consumer Social Media Behavior | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| UNDERSTANDING THE EFFECTIVENESS OF MULTIMODALMESSAGES ON SOCIAL MEDIA ENGAGEMENT: THE ROLEOF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS | Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Waste production and consumer behavior: literature review and future research | Zammit, Alessandra; Montaguti, Elisa; Manaresi, Angelo | 2024-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Communicating sustainability on TikTok: does it really work? |
Stefania Farace, Cristoforo Losito, Elisa Montaguti, Annamaria Tuan |
2023-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media | Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica | 2023-01-01 | JOURNAL OF INTERACTIVE MARKETING | - | 1.01 Articolo in rivista | Montag.pdf |
| Social preferences and Context effects | Zammit, Alessandra; Montaguti, Elisa | 2023-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Users’ registering to websites: Is it honeymoon? And how long does it last? | Carla Freitas Silveira Netto , Elisa Montaguti , Sara Valentini | 2023-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| When does customization increase satisfaction? The risk of self-expressive choices | Zammit, Alessandra; Montaguti, Elisa; Valli, Veronica | 2021-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Identifying omnichannel deal prone segments, their antecedents, and their consequences | Valentini, S.; Neslin, S. A.; Montaguti, E. | 2020-01-01 | JOURNAL OF RETAILING | - | 1.01 Articolo in rivista | - |
| How do firms ask for consumers’ data permission? And how do customers react | Caterina D'Assergio, Elisa Montaguti, Sara Valentini | 2019-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition | Federica Vecchioni, Elisa Montaguti, Sara Valentini | 2018-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Gamification: A Way to Increase Customer Base Value? | Sara Valentini; Elisa Montaguti; Alessandra Zammit | 2018-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Self-Expressive Choices, Customization and Satisfaction: When Does Customization Enhance Self-Expression? | Alessandra Zammit; Elisa Montaguti | 2018-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The Compromise Effect in Post-Purchase Consumption Behavior | veronica valli ; itaman Simonson; Florian Stahl; elisa montaguti | 2018-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The Omnichannel Deal Prone Consumer | Sara Valentini, Elisa Montaguti, Scott Neslin | 2018-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Are Online Deal Prone And Offline Deal Prone Consumers The Same Consumers? | Sara, Valentini; Elisa, Montaguti; Scott, Neslin | 2017-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer | Zammit, Alessandra; Montaguti, Elisa; Valentini, Sara | 2017-01-01 | - | Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Asociation | 4.01 Contributo in Atti di convegno | - |