Sfoglia per Autore
Can Companies Generate Engagement Through Their Social Media Activity? A Field Experiment
2016 Valentini, Sara; Montaguti, Elisa; Vecchioni, Federica; Zammit, Alessandra
Being the first entrant and getting stuck in the middle: the risks of becoming the intermediate pioneer
2017 Zammit, Alessandra; Montaguti, Elisa
Are Online Deal Prone And Offline Deal Prone Consumers The Same Consumers?
2017 Sara, Valentini; Elisa, Montaguti; Scott, Neslin
BRAND E SOCIAL MEDIA: ALLA RICERCA DEGLI STRUMENTI PIÙ EFFICACI NELLA CACCIA ALL’ENGAGEMENT
2017 Montaguti, Elisa; Valentini, Sara
The Determinants of Participation into Online Crowdfunding
2017 Zammit, Alessandra; Valentini, Sara; Montaguti, Elisa
Gamification: A Way to Increase Customer Base Value?
2017 Valentini, Sara; Zammit, Alessandra; Montaguti, Elisa
Consumer Waiting And Store Choice: the Case Of Home Delivery
2017 Montaguti, Elisa; Federico, Rossi; Valentini, Sara
How Brands Can Boost their Fan Pages’ Overall Sharing: The ‘Right’ Variation of Fit between Online Contents and Brand Fan Pages
2017 Federica, Vecchioni; Elisa, Montaguti; Sara, Valentini
The Impact of Channel Mix and Channel Acquisition on Revenues, Retention and CLV
2017 Elisa, Montaguti; Scott, Neslin; Sara, Valentini
Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
2017 Zammit, Alessandra; Montaguti, Elisa; Valentini, Sara
The Compromise Effect in Post-Purchase Consumption Behavior
2018 veronica valli ; itaman Simonson; Florian Stahl; elisa montaguti
Self-Expressive Choices, Customization and Satisfaction: When Does Customization Enhance Self-Expression?
2018 Alessandra Zammit; Elisa Montaguti
Gamification: A Way to Increase Customer Base Value?
2018 Sara Valentini; Elisa Montaguti; Alessandra Zammit
The Omnichannel Deal Prone Consumer
2018 Sara Valentini, Elisa Montaguti, Scott Neslin
Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition
2018 Federica Vecchioni, Elisa Montaguti, Sara Valentini
How do firms ask for consumers’ data permission? And how do customers react
2019 Caterina D'Assergio, Elisa Montaguti, Sara Valentini
Identifying omnichannel deal prone segments, their antecedents, and their consequences
2020 Valentini S.; Neslin S.A.; Montaguti E.
When does customization increase satisfaction? The risk of self-expressive choices
2021 Alessandra Zammit, Elisa Montaguti, Veronica Valli
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media
2023 Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica
Users’ registering to websites: Is it honeymoon? And how long does it last?
2023 Carla Freitas Silveira Netto , Elisa Montaguti , Sara Valentini
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| Can Companies Generate Engagement Through Their Social Media Activity? A Field Experiment | Valentini, Sara; Montaguti, Elisa; Vecchioni, Federica; Zammit, Alessandra | 2016-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Being the first entrant and getting stuck in the middle: the risks of becoming the intermediate pioneer | Zammit, Alessandra; Montaguti, Elisa | 2017-01-01 | EUROPEAN JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | - |
| Are Online Deal Prone And Offline Deal Prone Consumers The Same Consumers? | Sara, Valentini; Elisa, Montaguti; Scott, Neslin | 2017-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| BRAND E SOCIAL MEDIA: ALLA RICERCA DEGLI STRUMENTI PIÙ EFFICACI NELLA CACCIA ALL’ENGAGEMENT | Montaguti, Elisa; Valentini, Sara | 2017-01-01 | HARVARD BUSINESS REVIEW ITALIA | - | 1.01 Articolo in rivista | - |
| The Determinants of Participation into Online Crowdfunding | Zammit, Alessandra; Valentini, Sara; Montaguti, Elisa | 2017-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Gamification: A Way to Increase Customer Base Value? | Valentini, Sara; Zammit, Alessandra; Montaguti, Elisa | 2017-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Consumer Waiting And Store Choice: the Case Of Home Delivery | Montaguti, Elisa; Federico, Rossi; Valentini, Sara | 2017-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| How Brands Can Boost their Fan Pages’ Overall Sharing: The ‘Right’ Variation of Fit between Online Contents and Brand Fan Pages | Federica, Vecchioni; Elisa, Montaguti; Sara, Valentini | 2017-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The Impact of Channel Mix and Channel Acquisition on Revenues, Retention and CLV | Elisa, Montaguti; Scott, Neslin; Sara, Valentini | 2017-01-01 | - | Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Asociation | 4.01 Contributo in Atti di convegno | - |
| Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer | Zammit, Alessandra; Montaguti, Elisa; Valentini, Sara | 2017-01-01 | - | Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Asociation | 4.01 Contributo in Atti di convegno | - |
| The Compromise Effect in Post-Purchase Consumption Behavior | veronica valli ; itaman Simonson; Florian Stahl; elisa montaguti | 2018-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Self-Expressive Choices, Customization and Satisfaction: When Does Customization Enhance Self-Expression? | Alessandra Zammit; Elisa Montaguti | 2018-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Gamification: A Way to Increase Customer Base Value? | Sara Valentini; Elisa Montaguti; Alessandra Zammit | 2018-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| The Omnichannel Deal Prone Consumer | Sara Valentini, Elisa Montaguti, Scott Neslin | 2018-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition | Federica Vecchioni, Elisa Montaguti, Sara Valentini | 2018-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| How do firms ask for consumers’ data permission? And how do customers react | Caterina D'Assergio, Elisa Montaguti, Sara Valentini | 2019-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Identifying omnichannel deal prone segments, their antecedents, and their consequences | Valentini S.; Neslin S.A.; Montaguti E. | 2020-01-01 | JOURNAL OF RETAILING | - | 1.01 Articolo in rivista | - |
| When does customization increase satisfaction? The risk of self-expressive choices | Alessandra Zammit, Elisa Montaguti, Veronica Valli | 2021-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media | Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica | 2023-01-01 | JOURNAL OF INTERACTIVE MARKETING | - | 1.01 Articolo in rivista | - |
| Users’ registering to websites: Is it honeymoon? And how long does it last? | Carla Freitas Silveira Netto , Elisa Montaguti , Sara Valentini | 2023-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
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