Sfoglia per Autore
Do Multichannel Customers Really Outperform? Retention, Revenues, and Multichannel Usage in a Contractual Setting.
2009 S. Valentini; S.A. Neslin; E. Montaguti
CONTEXTUAL CUES AND DESCRIPTIVE NORMS: DO PEOPLE STICK TO CONTEXT WHEN THEY KNOW WHAT OTHERS CHOOSE?
2010 A. Zammit; E. Montaguti
The Impact of Customer Multichannel Choices on Revenues and Retention
2010 Valentini S.; Montaguti E.; Neslin S. A.
Does Multichannel Usage Produce More Profitable Customers?
2010 Montaguti E.; Neslin S.; Valentini S.
Does Multichannel Usage Produce More Profitable Customers?
2011 Montaguti E.; Neslin S. A.; Valentini S.
Does Multichannel Produce More Profitable Customer?
2011 Montaguti E.; Neslin S. A.; Valentini S.
Decision Process Evolution in Customer Channel Choice
2011 Valentini S.; Montaguti E.; Neslin S. A.
It is Not Me! So I Customize It!
2013 Elisa Montaguti; Alessandra Zammit
Consumer Impatience and Market Structure: The Case of Online Pizza Delivery
2013 elisa montaguti; federico rossi; sara valentini
Identity Transition and Consumer Behavior
2014 Cito, MARIA CRISTINA; Montaguti, Elisa; Zammit, Alessandra
Do Marketing Campaigns Produce Multi-channel Buying and More Profitable Customers? A Field Test
2014 Elisa Montaguti ; Scott A. Neslin ; Sara Valentini
Creare Consumatori Multicanale ed Aumentare la Profittabilità della Customer Base tramite Campagne di Marketing
2014 Elisa Montaguti; Scott Neslin; Sara Valentini
The interrelationships between brand and channel choice
2014 Scott A. Neslin; Kinshuk Jerath; Anand Bodapati; Eric T. Bradlow; John Deighton; Sonja Gensler; Leonard Lee; Elisa Montaguti; Rahul Telang; Raj Venkatesan; Peter C. Verhoef; Z. John Zhang
Agreement between two- and three-dimensional transperineal ultrasound methods for assessment of fetal head-symphysis distance in active labor.
2014 A. Youssef;F. Bellussi;E. Montaguti;E. Maroni;G. Salsi;A. M. Morselli-Labate;A. Paccapelo;N. Rizzo;G. Pilu;T. Ghi
The Role of the Fit between the Brand Fan Page and the Post in Determining Re-broadcasting Activity
2015 Elisa Montaguti; Sara Valentini; Federica Vecchioni
Identity change and consumer behavior
2015 Maria Cristina Cito; Elisa Montaguti; Alessandra Zammit
Can Companies Generate Engagement Through Their Social Media Activity? A Field Experiment
2016 Valentini, Sara; Montaguti, Elisa; Vecchioni, Federica; Zammit, Alessandra
Is There a Multichannel Deal Prone Consumer?
2016 Montaguti, Elisa; Valentini, Sara; Neslin, Scott A.
Customization and Satisfaction: The Role of Self-expression
2016 Montaguti, Elisa; Valentini, Sara; Zammit, Alessandra
Marketing Science: Decision Information Models
2016 Sara Valentini; Elisa Montaguti; Scott Neslin
| Titolo | Autore(i) | Anno | Periodico | Editore | Tipo | File |
|---|---|---|---|---|---|---|
| Do Multichannel Customers Really Outperform? Retention, Revenues, and Multichannel Usage in a Contractual Setting. | S. Valentini; S.A. Neslin; E. Montaguti | 2009-01-01 | - | INFORMS | 4.02 Riassunto (Abstract) | - |
| CONTEXTUAL CUES AND DESCRIPTIVE NORMS: DO PEOPLE STICK TO CONTEXT WHEN THEY KNOW WHAT OTHERS CHOOSE? | A. Zammit; E. Montaguti | 2010-01-01 | - | eds. Campbell and Inman and Pieters | 4.01 Contributo in Atti di convegno | - |
| The Impact of Customer Multichannel Choices on Revenues and Retention | Valentini S.; Montaguti E.; Neslin S. A. | 2010-01-01 | - | Informs | 4.02 Riassunto (Abstract) | - |
| Does Multichannel Usage Produce More Profitable Customers? | Montaguti E.; Neslin S.; Valentini S. | 2010-01-01 | - | Wharton Interactive Media Initiative | 4.01 Contributo in Atti di convegno | - |
| Does Multichannel Usage Produce More Profitable Customers? | Montaguti E.; Neslin S. A.; Valentini S. | 2011-01-01 | - | INFORMS | 4.02 Riassunto (Abstract) | - |
| Does Multichannel Produce More Profitable Customer? | Montaguti E.; Neslin S. A.; Valentini S. | 2011-01-01 | - | M.M. Brencic, T. Dmitrovic, M. Lapanja, A. Senicar. Proceedings of the 40th European Marketing Academy (EMAC) Conference | 2.01 Capitolo / saggio in libro | - |
| Decision Process Evolution in Customer Channel Choice | Valentini S.; Montaguti E.; Neslin S. A. | 2011-01-01 | JOURNAL OF MARKETING | - | 1.01 Articolo in rivista | - |
| It is Not Me! So I Customize It! | Elisa Montaguti; Alessandra Zammit | 2013-01-01 | - | EMAC Proceedings | 4.01 Contributo in Atti di convegno | - |
| Consumer Impatience and Market Structure: The Case of Online Pizza Delivery | elisa montaguti; federico rossi; sara valentini | 2013-01-01 | - | - | 4.02 Riassunto (Abstract) | - |
| Identity Transition and Consumer Behavior | Cito, MARIA CRISTINA; Montaguti, Elisa; Zammit, Alessandra | 2014-01-01 | - | Universitat de Valencia | 4.01 Contributo in Atti di convegno | - |
| Do Marketing Campaigns Produce Multi-channel Buying and More Profitable Customers? A Field Test | Elisa Montaguti ; Scott A. Neslin ; Sara Valentini | 2014-01-01 | - | Groupe HEC | 4.02 Riassunto (Abstract) | - |
| Creare Consumatori Multicanale ed Aumentare la Profittabilità della Customer Base tramite Campagne di Marketing | Elisa Montaguti; Scott Neslin; Sara Valentini | 2014-01-01 | - | SIMktg | 4.01 Contributo in Atti di convegno | - |
| The interrelationships between brand and channel choice | Scott A. Neslin; Kinshuk Jerath; Anand Bodapati; Eric T. Bradlow; John Deighton; Sonja Gensler; L...eonard Lee; Elisa Montaguti; Rahul Telang; Raj Venkatesan; Peter C. Verhoef; Z. John Zhang | 2014-01-01 | MARKETING LETTERS | - | 1.01 Articolo in rivista | - |
| Agreement between two- and three-dimensional transperineal ultrasound methods for assessment of fetal head-symphysis distance in active labor. | A. Youssef;F. Bellussi;E. Montaguti;E. Maroni;G. Salsi;A. M. Morselli-Labate;A. Paccapelo;N. Rizz...o;G. Pilu;T. Ghi | 2014-01-01 | ULTRASOUND IN OBSTETRICS & GYNECOLOGY | - | 1.01 Articolo in rivista | - |
| The Role of the Fit between the Brand Fan Page and the Post in Determining Re-broadcasting Activity | Elisa Montaguti; Sara Valentini; Federica Vecchioni | 2015-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Identity change and consumer behavior | Maria Cristina Cito; Elisa Montaguti; Alessandra Zammit | 2015-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Can Companies Generate Engagement Through Their Social Media Activity? A Field Experiment | Valentini, Sara; Montaguti, Elisa; Vecchioni, Federica; Zammit, Alessandra | 2016-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Is There a Multichannel Deal Prone Consumer? | Montaguti, Elisa; Valentini, Sara; Neslin, Scott A. | 2016-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Customization and Satisfaction: The Role of Self-expression | Montaguti, Elisa; Valentini, Sara; Zammit, Alessandra | 2016-01-01 | - | - | 4.01 Contributo in Atti di convegno | - |
| Marketing Science: Decision Information Models | Sara Valentini; Elisa Montaguti; Scott Neslin | 2016-01-01 | - | The MIT Press | 2.01 Capitolo / saggio in libro | - |
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile