Guest editorial: Craft beers: consumer perception, motivation and demand in a fast-rising market

Whether observing the scene that materialises in the background of a canvas by connecting seemingly unrelated points is a curious and pleasurable experience, painting it to reflect reality is undoubtedly a captivating but daunting challenge. We are honoured to be guest editors of this special issue of the IJWBR, in which we are invited to unveil the painting of craft beer (CB) studies in economics and marketing. Thus, this call for papers was inspired by the intention to frame and strengthen the knowledge of managerial and marketing dynamics in the CB sector worldwide and to serve as a valuable reference for business operators.