Circular Economy (CE) optimizes resource usage, but it requires companies’ leadership to genuinely embrace sustainable values and to radically rethink their inter-firm relationships. This paper aims to answer to an unanswered question in the literature: why firms should join CE networks beyond economic returns? Through a grounded theory approach, we identify five dominant cognitive frames: 1) transactional frame which prioritizes economic over environmental goals and considers sustainability and circularity benefits to trickle down from economic growth; 2) socio-relational frame, tackles the relational dimension of the interfirm relationships between suppliers and buyers; 3) customer orientation frame; 4) social capital frame which recognizes the key role of social capital. However, these contemporary perspectives do not capture the broader commitment to societal and universal moral norms, namely environmental stewardship, that constitutes the last frame, 5) stewardship frame.

WHY FIRMS SHOULD JOIN CIRCULAR ECONOMY NETWORKS BEYOND ECONOMIC RETURNS? THE ROLE OF STEWARDSHIP / debora.casoli, annamaria.tuan, marco.visentin, giuseppe.cappiello. - ELETTRONICO. - (2023). (Intervento presentato al convegno EMAC tenutosi a Odense nel 23-26 maggio 2023).

WHY FIRMS SHOULD JOIN CIRCULAR ECONOMY NETWORKS BEYOND ECONOMIC RETURNS? THE ROLE OF STEWARDSHIP

debora. casoli
Primo
Data Curation
;
annamaria. tuan
Secondo
Methodology
;
marco. visentin
Penultimo
Conceptualization
;
giuseppe. cappiello
Ultimo
Validation
2023

Abstract

Circular Economy (CE) optimizes resource usage, but it requires companies’ leadership to genuinely embrace sustainable values and to radically rethink their inter-firm relationships. This paper aims to answer to an unanswered question in the literature: why firms should join CE networks beyond economic returns? Through a grounded theory approach, we identify five dominant cognitive frames: 1) transactional frame which prioritizes economic over environmental goals and considers sustainability and circularity benefits to trickle down from economic growth; 2) socio-relational frame, tackles the relational dimension of the interfirm relationships between suppliers and buyers; 3) customer orientation frame; 4) social capital frame which recognizes the key role of social capital. However, these contemporary perspectives do not capture the broader commitment to societal and universal moral norms, namely environmental stewardship, that constitutes the last frame, 5) stewardship frame.
2023
Proceedings of the European Marketing Academy
WHY FIRMS SHOULD JOIN CIRCULAR ECONOMY NETWORKS BEYOND ECONOMIC RETURNS? THE ROLE OF STEWARDSHIP / debora.casoli, annamaria.tuan, marco.visentin, giuseppe.cappiello. - ELETTRONICO. - (2023). (Intervento presentato al convegno EMAC tenutosi a Odense nel 23-26 maggio 2023).
debora.casoli, annamaria.tuan, marco.visentin, giuseppe.cappiello
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/957229
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