TUAN, ANNAMARIA
TUAN, ANNAMARIA
DIPARTIMENTO DI SCIENZE AZIENDALI
Docenti di ruolo di IIa fascia
BUMOLDS: Business Models for Local Delivery Platforms
2025 Annamaria Tuan
Being Reassuring About the Past While Promising a Better Future: How Companies Frame Temporal Focus in Social Responsibility Reporting
2024 Tuan Annamaria, Corciolani Matteo, Giuliani Elisa
Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?
2024 Essa, Musa; Tuan, Annamaria; Visentin, Marco
IL CASO VICTORIAʼS SECRET E LE STRATEGIE DI REBRANDING
2024 ANNAMARIA TUAN; FERNANDA LLUSSà; BRIGITTA PASQUALETTO
Lost and Found in Translation: How firms use anisomorphism to manage the institutional complexity of CSR
2024 Matteo Corciolani,Elisa Giuliani,Ashlee Humphreys,Federica Nieri,Annamaria Tuan,Edward J. Zajac
Marketing as the Duty to Care for Stakeholders, Society and the Environment: An Abstract
2024 marco.visentin; debora.casoli; annamaria.tuan; giuseppe.cappiello
The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective
2024 Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek
Bridging who they are with who they thought they’d be: The effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations
2023 TUAN, ANNAMARIA; VISENTIN, MARCO; DI DOMENICO, GIANDOMENICO
Communicating sustainability on TikTok: does it really work?
2023 Stefania Farace, Cristoforo Losito, Elisa Montaguti, Annamaria Tuan
Going viral or falling down? Incorporating temporal dynamics into the analysis of social media posts
2023 Marco Visentin, Annamaria Tuan, Simone Giannerini
How Does Corporate Sociopolitical Activism (CSA) Affect Consumers' Purchase Intention? A Self-congruity Perspective
2023 Zarrin Mahdizadeh, Annamaria Tuan, Daniele Scarpi
Marketing as the duty to care for stakeholders, society and the environment: a literature review on stewardship theory
2023 Marco Visentin, Annamaria Tuan, Debora Casoli, Giuseppe Cappiello
WHY FIRMS SHOULD JOIN CIRCULAR ECONOMY NETWORKS BEYOND ECONOMIC RETURNS? THE ROLE OF STEWARDSHIP
2023 debora.casoli, annamaria.tuan, marco.visentin, giuseppe.cappiello
FORMAL CONTRACT VS. PSYCHOLOGICAL CONTRACT IN INTER-FIRM RELATIONSHIPS: THE ROLE OF STEWARDSHIP IN CIRCULAR ECONOMY SYSTEMS
2022 CASOLI DEBORA, CAPPIELLO GIUSEPPE, TUAN ANNAMARIA, VISENTIN MARCO
On the determination of the own and competitive effects of different platforms and content on market shares
2022 Tuan Annamaria; Dalli Daniele; Leeflang Peter S.H.;Peers Yuri
Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses
2021 Visentin Marco; Tuan Annamaria
Creating Shared Value Meets Human Rights: A Sense-Making Perspective in Small-Scale Firms
2021 Elisa Giuliani; Annamaria Tuan; Josè Alfredo Calvimontes Cano
Investigating Gen Z’ boycotting behavior online and offline
2021 Di Domenico Giandomenico; Tuan Annamaria; Visentin Marco
Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic
2021 Di Domenico Giandomenico, Tuan Annamaria, Visentin Marco
Love or hate? Hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs
2021 Visentin Marco, Tuan Annamaria, Prestini Stefano