TUAN, ANNAMARIA
TUAN, ANNAMARIA
DISA - DIPARTIMENTO DI SCIENZE AZIENDALI
Docenti di ruolo di IIa fascia
BUMOLDS: Business Models for Local Delivery Platforms
2025 Annamaria Tuan
From likes to sales: Theories and empirical evidence on relationship marketing in the social media era
2025 Tuan, Annamaria
Green marketing strategies in video content
2025 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
Greenhushing on Online Delivery Platforms: To disclose or not to disclose green cues?
2025 Essa, Musa; Tuan, Annamaria; Visentin, Marco
MULTIMODAL INTRICACIES IN TIKTOK: EFFECTS OF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS
2025 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
The power of a stewardship mind: Reorienting organizations around the duty to care to better address grand challenges
2025 Casoli, Debora; Visentin, Marco; Tuan, Annamaria; Cappiello, Giuseppe
The role of change agents in fostering sustainable service change in local business networks: the interplay of social capital, sensemaking and stewardship
2025 Casoli, Debora; Cappiello, Giuseppe; Tuan, Annamaria
“Order now” or “Buy local”? Communication Strategies of Food Delivery Platforms on Social Media
2025 Mangiò, Federico; Tuan, Annamaria; Visentin, Marco
Being Reassuring About the Past While Promising a Better Future: How Companies Frame Temporal Focus in Social Responsibility Reporting
2024 Tuan Annamaria, Corciolani Matteo, Giuliani Elisa
Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?
2024 Essa, Musa; Tuan, Annamaria; Visentin, Marco
Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?
2024 Essa, Musa; Tuan, Annamaria; Visentin, Marco
IL CASO VICTORIAʼS SECRET E LE STRATEGIE DI REBRANDING
2024 ANNAMARIA TUAN; FERNANDA LLUSSà; BRIGITTA PASQUALETTO
Less is More: How the Degree of Multimodality Affects Consumer Engagement
2024 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
Lost and Found in Translation: How firms use anisomorphism to manage the institutional complexity of CSR
2024 Matteo Corciolani,Elisa Giuliani,Ashlee Humphreys,Federica Nieri,Annamaria Tuan,Edward J. Zajac
Marketing as the Duty to Care for Stakeholders, Society and the Environment: An Abstract
2024 marco.visentin; debora.casoli; annamaria.tuan; giuseppe.cappiello
Tackling grand challenges with a stewardship mind: a literature review of stewardship theory
2024 Visentin, Marco; Tuan, Annamaria; Casoli, Debora; Cappiello, Giuseppe
The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective
2024 Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek
Understanding the Effectiveness of Multimodal Sustainable Messages on Consumer Social Media Behavior
2024 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
UNDERSTANDING THE EFFECTIVENESS OF MULTIMODALMESSAGES ON SOCIAL MEDIA ENGAGEMENT: THE ROLEOF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS
2024 Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa
Bridging who they are with who they thought they’d be: The effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations
2023 TUAN, ANNAMARIA; VISENTIN, MARCO; DI DOMENICO, GIANDOMENICO