This project investigates the impact of revealing product sustainable cues in post-purchase versus pre- purchase phase on online delivery platforms. Our research reveals that post-purchase disclosure enhances satisfaction and prompts positive reviews, challenging perceptions of sustainable products as expensive which often negatively influences choice during the pre-purchase phase.
Essa, M., Tuan, A., Visentin, M. (2025). Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?. Lubiana : Faculty of Social Sciences University of Ljubljana.
Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?
Musa Essa;Annamaria Tuan;Marco Visentin
2025
Abstract
This project investigates the impact of revealing product sustainable cues in post-purchase versus pre- purchase phase on online delivery platforms. Our research reveals that post-purchase disclosure enhances satisfaction and prompts positive reviews, challenging perceptions of sustainable products as expensive which often negatively influences choice during the pre-purchase phase.File in questo prodotto:
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