This project investigates the impact of revealing product sustainable cues in post-purchase versus pre- purchase phase on online delivery platforms. Our research reveals that post-purchase disclosure enhances satisfaction and prompts positive reviews, challenging perceptions of sustainable products as expensive which often negatively influences choice during the pre-purchase phase.
Essa, M., Tuan, A., Visentin, M. (2024). Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?. Faculty of Social Sciences University of Ljubljana.
Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?
musa essa;Annamaria tuan;marco visentin
2024
Abstract
This project investigates the impact of revealing product sustainable cues in post-purchase versus pre- purchase phase on online delivery platforms. Our research reveals that post-purchase disclosure enhances satisfaction and prompts positive reviews, challenging perceptions of sustainable products as expensive which often negatively influences choice during the pre-purchase phase.File in questo prodotto:
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