Making Value: Storydoing Actions for Cultural and Creative Industries

The paper develops a comparative analysis of the cultural and creative competencies within the educational offer of the University of Bologna, using multiple sources and tools. This contribution is based on the hypothesis that the narration around the value of the cultural and creative disciplines in academia needs to be critically reviewed. This path of observation, mapping, narration, and visualisation resulted in being consistent with the critical role that cultural and creative disciplines have played at the University of Bologna since the 1970s; by developing unprecedented educational models and impacting the territory through the generation of new economic models and the development of a diverse system of cultural and creative industries. The methodological approach of the research is based on a comparative analysis of the main documents regulating the cultural and creative economy on the international, national, and regional levels. The second stage of the research process was built on an explorative strategy based on desk analysis to create the dataset. The question arose about how to make a database accessible to a broader audience: the conclusions show that data visualisations, as a creative tool, can enable story-doing processes and thus create awareness and value.