We offer a cross-disciplinary review of the use of stewardship, including accounting, strategy, marketing, tourism and other specialty areas of business and management studies. To do so we analyze almost 1,500 academic articles and offer a critical account of what can be learned from this review. In particular, when a stewardship perspective guides managerial action, marketing strategy can be redefined to ensure a company’s ability to face contemporary gran challenges, through the duty to take care of stakeholders, society and the environment.

Marketing as the duty to care for stakeholders, society and the environment: a literature review on stewardship theory / Marco Visentin, Annamaria Tuan, Debora Casoli, Giuseppe Cappiello. - ELETTRONICO. - (2023), pp. 1-5. (Intervento presentato al convegno Marketing per il benessere, la salute e la cura tenutosi a Firenze nel 20-21 ottobre 2023).

Marketing as the duty to care for stakeholders, society and the environment: a literature review on stewardship theory

Marco Visentin;Annamaria Tuan;Debora Casoli;Giuseppe Cappiello
2023

Abstract

We offer a cross-disciplinary review of the use of stewardship, including accounting, strategy, marketing, tourism and other specialty areas of business and management studies. To do so we analyze almost 1,500 academic articles and offer a critical account of what can be learned from this review. In particular, when a stewardship perspective guides managerial action, marketing strategy can be redefined to ensure a company’s ability to face contemporary gran challenges, through the duty to take care of stakeholders, society and the environment.
2023
Atti del convegno XX^ SIM Conference Firenze
1
5
Marketing as the duty to care for stakeholders, society and the environment: a literature review on stewardship theory / Marco Visentin, Annamaria Tuan, Debora Casoli, Giuseppe Cappiello. - ELETTRONICO. - (2023), pp. 1-5. (Intervento presentato al convegno Marketing per il benessere, la salute e la cura tenutosi a Firenze nel 20-21 ottobre 2023).
Marco Visentin, Annamaria Tuan, Debora Casoli, Giuseppe Cappiello
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/951815
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