The growing diffusion of fashion e-commerce websites shows the appreciation by users, highlighting the importance of offering this service also to users with different disabilities. To this end, e-commerce should be not only accessible - implementing all the technical requirements for accessibility - but also usable, paying attention to the offered user experience. This study aims to investigate the current e-commerce usability considering visually impaired users’ navigation experience and understand which aspects define a good usability level for this target. An expert analysis of a set of fashion e-commerce websites and user testing were conducted, considering five different market segment categories. The analysis highlighted a gap in the consideration of visually impaired users’ navigation needs and style, as for instance non-uniformity of layout and page structure. All the findings have been structured in usability guidelines to favor the e-commerce usability improvement, with the goal of offering visually impaired users a better shopping experience.

Prati, E., Pozzi, S., Grandi, F., Peruzzini, M. (2021). E-commerce Usability Guidelines for Visually Impaired Users. Springer Science and Business Media Deutschland GmbH [10.1007/978-3-030-78092-0_18].

E-commerce Usability Guidelines for Visually Impaired Users

Grandi F.;Peruzzini M.
2021

Abstract

The growing diffusion of fashion e-commerce websites shows the appreciation by users, highlighting the importance of offering this service also to users with different disabilities. To this end, e-commerce should be not only accessible - implementing all the technical requirements for accessibility - but also usable, paying attention to the offered user experience. This study aims to investigate the current e-commerce usability considering visually impaired users’ navigation experience and understand which aspects define a good usability level for this target. An expert analysis of a set of fashion e-commerce websites and user testing were conducted, considering five different market segment categories. The analysis highlighted a gap in the consideration of visually impaired users’ navigation needs and style, as for instance non-uniformity of layout and page structure. All the findings have been structured in usability guidelines to favor the e-commerce usability improvement, with the goal of offering visually impaired users a better shopping experience.
2021
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
280
293
Prati, E., Pozzi, S., Grandi, F., Peruzzini, M. (2021). E-commerce Usability Guidelines for Visually Impaired Users. Springer Science and Business Media Deutschland GmbH [10.1007/978-3-030-78092-0_18].
Prati, E.; Pozzi, S.; Grandi, F.; Peruzzini, M.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/949611
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