Sustainable dimensions of seafood consumer purchasing behaviour: A review

This study attempts to gather understanding on consumer purchasing behaviour around the notion of sustainable seafood products, considering a number of attributes concerned in the academic literature on this topic. In order to examine about the effectiveness of sustainable seafood labels, the research question is concentrate on the relations between sustainable labelled seafood with consumer’ buying behaviour. A review has been conducted with the objective of seeking a full, meaningful description of the findings presented in a collection of studies. The analysis of existing literature reveals a changing attitude of consumers towards seafood products. The results show how consumers have positive perceptions regarding sustainable seafood and a willingness to pay a price premium. It reflects new trajectories of today lifestyles and the society interests on environment and health aspects related to the issues. Finally, it discusses the main elements of consumer purchasing behaviour that needs to be further studied in order to sustain a competitive business environment for seafood products.