Drawing on examples from recent promotional campaigns created by streaming platform Netflix, this article reflects on translation and media paratexts from an interdisciplinary perspective. It includes discussion of marketing approaches, political and commercial constraints and priorities, theoretical frameworks, and future directions in media paratext research. It also introduces and contextualizes the contributions included in the special issue Media Paratexts and Translation.
Bucaria C., Batchelor K. (2023). Media paratexts and translation: interdisciplinary perspectives. TRANSLATION STUDIES, 16(3), 323-330 [10.1080/14781700.2023.2248138].
Media paratexts and translation: interdisciplinary perspectives
Bucaria C.
;Batchelor K.
2023
Abstract
Drawing on examples from recent promotional campaigns created by streaming platform Netflix, this article reflects on translation and media paratexts from an interdisciplinary perspective. It includes discussion of marketing approaches, political and commercial constraints and priorities, theoretical frameworks, and future directions in media paratext research. It also introduces and contextualizes the contributions included in the special issue Media Paratexts and Translation.| File | Dimensione | Formato | |
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Media paratexts and translation_interdisciplinary perspectives_IRIS_postprint.pdf
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