One of the most important innovations in growing fruit trees is the bounty of newly introduced varieties that broaden the diversified fruit-qualitative platform each year. These varieties are either a result of genetic improvement programmes (cross-selection) or cloned natural mutations. Certainly, for European markets already saturated with trade and bolstered by the influx of apples from other continents, it is challenging for a new variety to spread and succeed.
Which distribution strategy will support new exclusive apple varieties: club, trademark, or free production? / Silviero Sansavini; Roberto Gregori. - In: CHRONICA HORTICULTURAE. - ISSN 0578-039X. - STAMPA. - 59:4(2019), pp. 7-13.
Which distribution strategy will support new exclusive apple varieties: club, trademark, or free production?
Silviero Sansavini;Roberto Gregori
2019
Abstract
One of the most important innovations in growing fruit trees is the bounty of newly introduced varieties that broaden the diversified fruit-qualitative platform each year. These varieties are either a result of genetic improvement programmes (cross-selection) or cloned natural mutations. Certainly, for European markets already saturated with trade and bolstered by the influx of apples from other continents, it is challenging for a new variety to spread and succeed.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
