The study focuses on farmyard landscape quality in wine-growing and producing farms, and is part of a broader research which mainly considers everyday rural landscapes and aims at defining building design criteria for the architectural and landscape quality of agricultural settlements. The research subject of wine production landscapes has been considered since they represent everyday landscapes (European Landscape Convention, art. 2) to which the collective imagery worldwide acknowledges such a high identity value (ELC, art. 5) that they have become emblematic of the culture of several European countries, including Italy. The specific objective of the study is to analyse the main variables that should be considered to design the open spaces of wine-growing and producing farms, with particular reference to Italian small and medium-sized ones. Since they can be found spread over wide areas of the country, they significantly contribute to define its agricultural landscape identity. Given the diversification of Italian wine landscapes, we referred to a study area which proved significant for wine production in Emilia-Romagna in order to contextualize the main issues of landscape design of the wine farm open spaces. The landscape, composition and architectural characters of the various design solutions have been analysed on a representative sample of farms. These analyses have been supported by several on-site surveys, which included interviews to farmers and consumers, surveyed through ad hoc questionnaires and focus groups which also put together professionals employed in specialized firms of the wine-making sector. The analyses allowed to define the main requirements, problems and critical issues related to farmyard design, with reference, on one hand to the various functional aspects of cultivation, harvesting, processing, bottling, and product commercialisation, and on the other hand to aesthetic quality requirements linked to the farm image and marketing strategies. These analyses also allowed to point out some useful references for the quality design of these everyday landscapes. Such indications are discussed in this paper also with reference to a selection of the investigated study cases which proved useful to exemplify the above-mentioned themes.
THINKING (AND LIVING) EVERYDAY WINE FARM LANDSCAPE AS HORTUS / Tassinari P.; Benni S.; Torreggiani D.; Dall'Ara E.; Corzani V.. - STAMPA. - 1:(2010), pp. 289-304. (Intervento presentato al convegno Living Landscape. The European Landscape Convention in research perspective tenutosi a Firenze nel 18-19 ottobre 2010).
THINKING (AND LIVING) EVERYDAY WINE FARM LANDSCAPE AS HORTUS
TASSINARI, PATRIZIA;BENNI, STEFANO;TORREGGIANI, DANIELE;DALL'ARA, ENRICA;CORZANI, VALENTINA
2010
Abstract
The study focuses on farmyard landscape quality in wine-growing and producing farms, and is part of a broader research which mainly considers everyday rural landscapes and aims at defining building design criteria for the architectural and landscape quality of agricultural settlements. The research subject of wine production landscapes has been considered since they represent everyday landscapes (European Landscape Convention, art. 2) to which the collective imagery worldwide acknowledges such a high identity value (ELC, art. 5) that they have become emblematic of the culture of several European countries, including Italy. The specific objective of the study is to analyse the main variables that should be considered to design the open spaces of wine-growing and producing farms, with particular reference to Italian small and medium-sized ones. Since they can be found spread over wide areas of the country, they significantly contribute to define its agricultural landscape identity. Given the diversification of Italian wine landscapes, we referred to a study area which proved significant for wine production in Emilia-Romagna in order to contextualize the main issues of landscape design of the wine farm open spaces. The landscape, composition and architectural characters of the various design solutions have been analysed on a representative sample of farms. These analyses have been supported by several on-site surveys, which included interviews to farmers and consumers, surveyed through ad hoc questionnaires and focus groups which also put together professionals employed in specialized firms of the wine-making sector. The analyses allowed to define the main requirements, problems and critical issues related to farmyard design, with reference, on one hand to the various functional aspects of cultivation, harvesting, processing, bottling, and product commercialisation, and on the other hand to aesthetic quality requirements linked to the farm image and marketing strategies. These analyses also allowed to point out some useful references for the quality design of these everyday landscapes. Such indications are discussed in this paper also with reference to a selection of the investigated study cases which proved useful to exemplify the above-mentioned themes.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
