Circular Economy (CE) optimizes resource usage and reduces waste, but it requires companies’ leadership, to embrace genuinely sustainable values and vision to radically rethinking their network of inter-firm relationships. Moreover, practice suggests that a company’s top management team struggles to mediate between the adherence to individual executives’ sustainable values and the pursuit of conventional economic outcomes. In this paper, we propose a broad conceptual model that incorporates stewardship theory and social capital theory from an industrial marketing perspective. Our speculations converge to two research propositions aimed at analyzing a firm’s decision to join a B2B circular economy platform.

FORMAL CONTRACT VS. PSYCHOLOGICAL CONTRACT IN INTER-FIRM RELATIONSHIPS: THE ROLE OF STEWARDSHIP IN CIRCULAR ECONOMY SYSTEMS

CASOLI DEBORA;CAPPIELLO GIUSEPPE;TUAN ANNAMARIA;VISENTIN MARCO
2022

Abstract

Circular Economy (CE) optimizes resource usage and reduces waste, but it requires companies’ leadership, to embrace genuinely sustainable values and vision to radically rethinking their network of inter-firm relationships. Moreover, practice suggests that a company’s top management team struggles to mediate between the adherence to individual executives’ sustainable values and the pursuit of conventional economic outcomes. In this paper, we propose a broad conceptual model that incorporates stewardship theory and social capital theory from an industrial marketing perspective. Our speculations converge to two research propositions aimed at analyzing a firm’s decision to join a B2B circular economy platform.
XIX^ SIM Conference - NEXT GENERATION MARKETING People, Planet, Place: cooperation & shared value for a new era of critical marketing
1
10
CASOLI DEBORA, CAPPIELLO GIUSEPPE, TUAN ANNAMARIA, VISENTIN MARCO
File in questo prodotto:
Eventuali allegati, non sono esposti

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/904944
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact