Agrifood supply networks are dynamic structures where firms regularly face the need to search for new market partners. A decision for a transaction with a new partner requires appropriate control and safeguard mechanisms as well as trust to overcome perceived risk and uncertainties. Electronic transaction environments offer new potentials for the identification of new transaction partners. However, ways need to be identified to implement appropriate trust and control elements in electronic transaction environments in agrifood supply network scenarios. This paper discusses the role and mechanisms of trust and control elements in transaction decisions and options for their transfer to electronic transaction environments as well as results from empirical research. © 2006 Gesellschaft fur Informatik (GI). All rights reserved.
Trust and E-Commerce in the agri-food industry|Vertrauen und E-Commerce in der Agrar- und Ernährungswirtschaft / Fritz M.; Hausen T.; Canavari M.; Schiefer G.. - ELETTRONICO. - P-78:(2006), pp. 65-68. (Intervento presentato al convegno Land- und Ernahrungswirtschaft im Wandel: Aufgaben und Herausforderungen fur die Agrar- und Umweltinformatik, Referate der 26. GIL Jahrestagung - Agriculture and Food Industry in Transition: Tasks and Challenges for Agricultural and Environmental Informatics. Papers presented at the 26th GIL Annual Conference tenutosi a Potsdam, Germany nel 6-8 March 2006).
Trust and E-Commerce in the agri-food industry|Vertrauen und E-Commerce in der Agrar- und Ernährungswirtschaft
Canavari M.;
2006
Abstract
Agrifood supply networks are dynamic structures where firms regularly face the need to search for new market partners. A decision for a transaction with a new partner requires appropriate control and safeguard mechanisms as well as trust to overcome perceived risk and uncertainties. Electronic transaction environments offer new potentials for the identification of new transaction partners. However, ways need to be identified to implement appropriate trust and control elements in electronic transaction environments in agrifood supply network scenarios. This paper discusses the role and mechanisms of trust and control elements in transaction decisions and options for their transfer to electronic transaction environments as well as results from empirical research. © 2006 Gesellschaft fur Informatik (GI). All rights reserved.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
