Framing your message is the essence of targeting a communication to a specific audience. It is the art of pitching an idea to get the broadest possible support. Although conceptually intuitive, the reality is that most of us don’t think strategically enough about how to properly frame our ideas to maximize impact because we take communication for granted. This can be an especially severe limitation for entrepreneurs and innovators striving to get their projects off the ground.

When Pitching an Idea, Should You Focus on “Why” or “How”?

simone ferriani
Primo
;
denise falchetti
Ultimo
2021

Abstract

Framing your message is the essence of targeting a communication to a specific audience. It is the art of pitching an idea to get the broadest possible support. Although conceptually intuitive, the reality is that most of us don’t think strategically enough about how to properly frame our ideas to maximize impact because we take communication for granted. This can be an especially severe limitation for entrepreneurs and innovators striving to get their projects off the ground.
simone ferriani, gino cattani, denise falchetti
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11585/843017
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