New perspectives on political consumerism and consumption: an aditorial assay

We are honored to be acting as guest editors of this special issue of the Journal of Nonprofit & Public Sector Marketing, in which we introduce studies from authors who come from different countries to contribute to deepen and broaden the understanding of the subject of the political consumerism. Recently, many studies on political consumerism and consumption have been published [...]. However, and up to now, the research in the field of business administration and marketing is not very consistent and does not show a coherent picture. Thus, this call for papers was inspired by the following questions: What is the role of both nonprofit and public organizations as well as for-profit companies to harness the individual motivation to become a “political consumer”? And what are the resulting implications?