Materialism and image/writing: Otto Neurath towards a semiotic and rational stylisation

The daily show of real-time infographic, through different media and technological platforms, gives evidence of the topicality of a project of a rational visual communication system laid out by Neurath and bound to the idea of a rational evolution of the visual semiotic systems through the subject of the relationships between image and writing in history, pre-history and current design of visual artefacts. We indicate here some of the terms in which a physicalist semiotics can formulate a stylisation model in some species of visual artefacts, between graphics and architecture.