When gamification meets sustainability: A pervasive approach to foster sustainable mobility in Madeira

In this paper, an approach to increase the use of public transportation by tourists, exploiting pervasive technologies and a smart objects infrastructure, is presented. The idea behind our platform is to take advantage of gamification and smart technologies (such as iBeacons technologies and smart-phones) to engage users and persuade them to use (more) sustainable means of transport. The Beacons, in fact, acts as a provider of authentic contents related to the story of Madeira, assisting and locating the user in his/her adventure. We carried out a case study on the Madeira island, a well-known touristic destination where several bus lines allow tourists to reach the different sight-seeing places. Moreover, a preliminary usability test and a SUS questionnaire were performed to assess the usability and facility of use of the application.