The purpose of this paper is to show how yield management and dynamic pricing, which originated in the airline industry, are now diffusing in other service industries. The aim is to demonstrate that these techniques can be profitably applied to telecommunications and similar sectors and to examine the particular conditions of their implementation, development and efficiency.
F. Ancarani, F. Jallat (2008). Yield Management, Dynamic Pricing and CRM in Telecommunications. THE JOURNAL OF SERVICES MARKETING, 6, 465-478.
Yield Management, Dynamic Pricing and CRM in Telecommunications
ANCARANI, FABIO GUIDO ULDERICO;
2008
Abstract
The purpose of this paper is to show how yield management and dynamic pricing, which originated in the airline industry, are now diffusing in other service industries. The aim is to demonstrate that these techniques can be profitably applied to telecommunications and similar sectors and to examine the particular conditions of their implementation, development and efficiency.File in questo prodotto:
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