Tourism is the leading economy of the 21st century also for Italy. The language could also benefit from it, which statistically performs very well in many areas (on the world stage, on the internet, in foreign language learning, etc.). Unfortunately, the country’s tourist-economic importance does not correlate positively with its language value. Here, the Italian state is asked to do more with investment for the ‚visibility’ of the language in the tourism sector, eg. with the opening of foreign ENIT headquarters.
Moraldo (2018). Sprachenwahl im Tourismus. SOCIOLINGUISTICA, 32, 57-68 [10.1515/soci-2018-0006].
Sprachenwahl im Tourismus
Moraldo
2018
Abstract
Tourism is the leading economy of the 21st century also for Italy. The language could also benefit from it, which statistically performs very well in many areas (on the world stage, on the internet, in foreign language learning, etc.). Unfortunately, the country’s tourist-economic importance does not correlate positively with its language value. Here, the Italian state is asked to do more with investment for the ‚visibility’ of the language in the tourism sector, eg. with the opening of foreign ENIT headquarters.File in questo prodotto:
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