Italian consumers surveyed reveal a generally positive willingness to pay for milk labelled for lower carbon footprint.
Canavari, M., Coderoni, S. (In stampa/Attività in corso). Green marketing strategies in the dairy sector: consumer stated preferences for carbon footprint labels. STRATEGIC CHANGE, 27, 1-13.
Green marketing strategies in the dairy sector: consumer stated preferences for carbon footprint labels
Canavari, Maurizio;
In corso di stampa
Abstract
Italian consumers surveyed reveal a generally positive willingness to pay for milk labelled for lower carbon footprint.File in questo prodotto:
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