Vertical coordination in food networks is characterized by dynamically changing supply and marketing relationships. E-business provides support and improvement options for verticalcoordination processes in food networks. However, adoption of e-business in food networks is low as available e-business offers, as the communication of safeguards for trust and control as a basis for the transaction decision is not realized appropriately. This article analyzes decision preferences for trust generation as the basis for the design of e-business environments for food networks. The analytic hierarchy process is applied to prioritize preferences for different transaction scenarios in food networks. [JEL classifications O140, O310, O320]. r 2008 Wiley Periodicals, Inc.
Fritz M., Canavari M. (2008). Management of Perceived e-Business Risks in Food Supply Networks: e-Trust as Prerequisite for Supply Chain System Innovation. AGRIBUSINESS, 24(3), 355-368 [10.1002/agr.20163].
Management of Perceived e-Business Risks in Food Supply Networks: e-Trust as Prerequisite for Supply Chain System Innovation
CANAVARI, MAURIZIO
2008
Abstract
Vertical coordination in food networks is characterized by dynamically changing supply and marketing relationships. E-business provides support and improvement options for verticalcoordination processes in food networks. However, adoption of e-business in food networks is low as available e-business offers, as the communication of safeguards for trust and control as a basis for the transaction decision is not realized appropriately. This article analyzes decision preferences for trust generation as the basis for the design of e-business environments for food networks. The analytic hierarchy process is applied to prioritize preferences for different transaction scenarios in food networks. [JEL classifications O140, O310, O320]. r 2008 Wiley Periodicals, Inc.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
