Building on the past: advancing theory in services through meta-analysis

Purpose – The purpose of this paper is to offer a reflection on the role that meta-analysis can play in theory building for service phenomena. Design/methodology/approach – The paper illustrates the benefits of conducting meta-analysis, presents its basic steps, and then uses an example to illustrate how meta-analytic findings can be used to enrich and develop theory. Findings – Meta-analytic findings allow identifying gaps in current theories, thereby offering the opportunity to develop new research. Theoretical advancement through meta-analysis can imply theory borrowing, mutual theoretical development with other disciplines, intradisciplinary and multidisciplinary theorizing. Practical implications – Experienced researchers might use this essay to better understand how meta-analysis can be used to generate new relevant research. Young researchers and PhD students may benefit from a greater use of meta-analysis to gain a thorough knowledge of their research topic and about the areas that require further exploration. Originality/value – Rather than thinking of meta-analysis mainly as the conclusion of a well-researched domain and a good summary of cites, this essay underlines to the service scholar community how meta-analysis can boost theoretical advancement in services.