The aim of this study was to analyse the heterogeneity of Italian specialized importers in Southern Mediterranean Countries. We analysed a national representative sample and defined a profile of companies according to the safety of fruit and vegetable imports, organization of chain by suppliers and clients and efforts in safety controls. We showed that the type of supply chain affects the importers' strategies encouraging them to implement stricter standards, such as private standards, with respect to public law in order to meet customer needs and provide a sufficient degree of differentiation. These strategies, however, are not always aimed at obtaining a price premium, but are taken above all to ensure the maintenance of the reputation of the companies towards the most demanding customers and stabilize its market share.

Strategic behaviour of Italian fruit and vegetables importers from South Mediterranean Countries faced with food safety standards / Giulio, Malorgio; Biondi, Beatrice; Perito Maria Angela. - In: NEW MEDIT. - ISSN 1594-5685. - STAMPA. - 15:3(2016), pp. 29-36.

Strategic behaviour of Italian fruit and vegetables importers from South Mediterranean Countries faced with food safety standards

MALORGIO, GIULIO;BIONDI, BEATRICE;
2016

Abstract

The aim of this study was to analyse the heterogeneity of Italian specialized importers in Southern Mediterranean Countries. We analysed a national representative sample and defined a profile of companies according to the safety of fruit and vegetable imports, organization of chain by suppliers and clients and efforts in safety controls. We showed that the type of supply chain affects the importers' strategies encouraging them to implement stricter standards, such as private standards, with respect to public law in order to meet customer needs and provide a sufficient degree of differentiation. These strategies, however, are not always aimed at obtaining a price premium, but are taken above all to ensure the maintenance of the reputation of the companies towards the most demanding customers and stabilize its market share.
2016
Strategic behaviour of Italian fruit and vegetables importers from South Mediterranean Countries faced with food safety standards / Giulio, Malorgio; Biondi, Beatrice; Perito Maria Angela. - In: NEW MEDIT. - ISSN 1594-5685. - STAMPA. - 15:3(2016), pp. 29-36.
Giulio, Malorgio; Biondi, Beatrice; Perito Maria Angela
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/584874
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