the paper offers a comparison of internet pricing strategies of three different types of retailers: online, multichannel and traditional retailers. An empirical analysis is developed in France and Italy
Ancarani F., shankar V., Jallat F. (2004). A Cross European Comparison of Price Levels and Price Dispersion Among Bricks-and-Clicks, Pure Play and Multichannel Retailers. s.l : s.n.
A Cross European Comparison of Price Levels and Price Dispersion Among Bricks-and-Clicks, Pure Play and Multichannel Retailers
ANCARANI, FABIO GUIDO ULDERICO;
2004
Abstract
the paper offers a comparison of internet pricing strategies of three different types of retailers: online, multichannel and traditional retailers. An empirical analysis is developed in France and ItalyFile in questo prodotto:
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