The paper focuses on fees to prevent customer opportunistic behaviour. A literature review is developed, hypothesis are generated and tested on different types of fees in different countries
Are customers always right? Fees to protect firms from customer opportunistic behaviour / F. Ancarani; E. Gesrtner; T. Posselt; D. Radic;. - STAMPA. - (2007), pp. 37-38. (Intervento presentato al convegno 29th Marketing Science Conference tenutosi a Sinagapore nel 28 giugno 2007).
Are customers always right? Fees to protect firms from customer opportunistic behaviour
ANCARANI, FABIO GUIDO ULDERICO;
2007
Abstract
The paper focuses on fees to prevent customer opportunistic behaviour. A literature review is developed, hypothesis are generated and tested on different types of fees in different countriesFile in questo prodotto:
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