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The paper focuses on fees to prevent customer opportunistic behaviour. A literature review is developed, hypothesis are generated and tested on different types of fees in different countries

F. Ancarani, E. Gesrtner, T. Posselt, D. Radic (2007). Are customers always right? Fees to protect firms from customer opportunistic behaviour. s.l : s.n.

Are customers always right? Fees to protect firms from customer opportunistic behaviour

ANCARANI, FABIO GUIDO ULDERICO;
2007

Abstract

The paper focuses on fees to prevent customer opportunistic behaviour. A literature review is developed, hypothesis are generated and tested on different types of fees in different countries
2007
29th Marketing Science Conference Proceeding
37
38
F. Ancarani, E. Gesrtner, T. Posselt, D. Radic (2007). Are customers always right? Fees to protect firms from customer opportunistic behaviour. s.l : s.n.
F. Ancarani; E. Gesrtner; T. Posselt; D. Radic;
4.01 Contributo in Atti di convegno
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11585/56686
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