The paper presents a comparison of online, offline and multichannel prices for a sample of products in Italy and France. The analysis supports the hypothesis that multichannel retailers charge higher prices than online and traditional ones.
Multichannel Pricing on the Internet. A comparison of price levels and price dispersion for bricks-and-clicks, pure play and multichannel retailers / F. Ancarani. - ELETTRONICO. - (2004), pp. 97-97. (Intervento presentato al convegno 33 rd Emac Conference tenutosi a Murcia, Spagna nel 18 Maggio 2004).
Multichannel Pricing on the Internet. A comparison of price levels and price dispersion for bricks-and-clicks, pure play and multichannel retailers
ANCARANI, FABIO GUIDO ULDERICO
2004
Abstract
The paper presents a comparison of online, offline and multichannel prices for a sample of products in Italy and France. The analysis supports the hypothesis that multichannel retailers charge higher prices than online and traditional ones.File in questo prodotto:
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