The paper presents a comparison of online, offline and multichannel prices for a sample of products in Italy and France. The analysis supports the hypothesis that multichannel retailers charge higher prices than online and traditional ones.
F. Ancarani (2004). Multichannel Pricing on the Internet. A comparison of price levels and price dispersion for bricks-and-clicks, pure play and multichannel retailers. s.l : s.n.
Multichannel Pricing on the Internet. A comparison of price levels and price dispersion for bricks-and-clicks, pure play and multichannel retailers
ANCARANI, FABIO GUIDO ULDERICO
2004
Abstract
The paper presents a comparison of online, offline and multichannel prices for a sample of products in Italy and France. The analysis supports the hypothesis that multichannel retailers charge higher prices than online and traditional ones.File in questo prodotto:
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