This paper investigates the online communication of the Italian World Heritage Sites (N=50) in terms of website management and related web marketing activities. We map the Italian WHSs managing official websites, analysing them with a content and functionalities benchmarking grid. Then, we illustrate the UNESCO-related websites by focusing on WHSs which, on the contrary, do not provide an official website. Furthermore, we triangulate the results stemming from the content and functionality analysis with phone interviews with site managers in order to investigate the approach to website management and related web marketing activities.

The co-creation process of the online image of an Italian World Heritage Site: The Sassi of Matera

MARIANI, MARCELLO MARIA;
2015

Abstract

This paper investigates the online communication of the Italian World Heritage Sites (N=50) in terms of website management and related web marketing activities. We map the Italian WHSs managing official websites, analysing them with a content and functionalities benchmarking grid. Then, we illustrate the UNESCO-related websites by focusing on WHSs which, on the contrary, do not provide an official website. Furthermore, we triangulate the results stemming from the content and functionality analysis with phone interviews with site managers in order to investigate the approach to website management and related web marketing activities.
Di Nardo C; Marchiori E; Mariani MM; Cantoni L
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11585/554554
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